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Yahoo! Debuts Next Generation Video Experience

Posted on: Thursday, 1 June 2006, 06:00 CDT

Yahoo! Inc., (Nasdaq:YHOO) a leading global Internet company, today introduced Yahoo! Video (http://video.yahoo.com), an online video destination that combines the power of Yahoo! Search with new upload, browse and community features. These new services, coupled with Yahoo!'s extensive and highly engaged global audience, uniquely position Yahoo! to deliver a comprehensive, entertaining online video experience to users and an unparalleled distribution platform to video publishers.

"As the video space continues to emerge, our strengths in search, content, personalization and community make it possible for Yahoo! to offer a highly engaging video experience for both users and publishers," said Jason Zajac, general manager of social media. "Yahoo! Video makes it easy for users to discover high quality content, while video creators can be discovered by the Web's largest global audience."

Yahoo! Video allows users to access the most popular and relevant videos on the Internet including Lazy Ramadi, The Glomp, and the latest Shakira music video. It brings together content in more ways than any other video Web site by crawling the Web, accepting uploads, receiving direct feeds from partners, and leveraging the Yahoo! Media Group's unique content and industry relationships. As a leader in online video, Yahoo! already hosts and serves hundreds of millions of music, news, sports, movies, and television videos per month. Now, Yahoo! Video combines these assets with content from across the Web and directly from publishers, enabling users to determine what videos are most important to them:

-- Featured, Popular, Category and Tag sections enable users to easily browse for videos.

-- Users can subscribe to and watch channels, groups of videos related by source or topic, to stay current on content from their favorite publishers.

-- Users can access the largest database of videos on the Web through Yahoo! Search

Additionally, Yahoo! Video enables users and video enthusiasts to participate in an active social community by rating, reviewing and sharing videos. Users can save videos to a "My Favorites" section and then tag them, making retrieval easier. Friends can share content via Yahoo! Mail and Yahoo! Messenger. In addition, users can also share uploaded videos by embedding a version of a Yahoo! Video player with the video of their choice into their Web site or blog for the world to see.

Yahoo! offers video publishers the opportunity to be discovered by millions. Yahoo! Video empowers publishers with free tools and a platform to distribute their content and to create both individual identity and shared communities around video. Publishers can:

-- Upload videos to Yahoo! Video, manage content, and track views and ratings through "MyStudio"

-- Build a publisher profile, create channels and establish an identity for the Web to discover

-- Potentially have their videos featured on Yahoo! Video, within a Yahoo! property, or on the Yahoo! Homepage

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.

Source: Business Wire

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