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SEMphonic Unveils Search Engine Marketing Keyword Libraries for CampaignTracker

Posted on: Thursday, 1 June 2006, 09:00 CDT

SEMphonic, search engine marketing analytics tool provider and web analytics consulting company, today unveiled Keyword Library Bundles for CampaignTracker. The Libraries are a new add-on for CampaignTracker that provide a pre-built, optimized word-list developed by Search professionals specifically for target industries. The Libraries can jump start a new PPC campaign -- or provide immediate out-of-the-box tracking of Competitors for existing programs.

There are libraries for a number of different industries including: Mortgage, Airline, Car Rental, Healthcare, Real-Estate and Automotive. The libraries are built within, and designed to be used in conjunction with, CampaignTracker. CampaignTracker is SEMphonic's PPC Reporting and competitor tracking software.

"Building keyword lists can be time-consuming and demand a fair amount of SEM expertise to tune well," explains SEMphonic President Gary Angel. "Typically, customers use CampaignTracker to first build a word list of relevant search terms and then track their competitors against this list. With the Keyword Library, however, users can start tracking competitors immediately -- using the out-of-the-box industry terms provided."

Each Keyword Library was actually built using CampaignTracker. SEMphonic Search professionals used the software to scan the sites of leading companies within the industry. Then they researched thousands of generated keywords on Yahoo and Google. Not only are Search Terms in the Industry Libraries rated by relevance, they are categorized into various sub-groups -- each of which can be tracked separately.

According to Angel, "The Libraries make it easy to get started doing search engine marketing research. Search engine marketers don't have to build a list of terms by hand -- which can take days. Agencies and enterprises get all of the core words in their respective industries -- categorized by professionals -- and ready for analysis within CampaignTracker. That means search engine marketers can be tracking competitors in minutes -- and with a minimum of effort."

With the collective power of CampaignTracker and an Industry Keyword Library, companies can monitor campaign performance across multiple search engines (i.e. Yahoo, Google, etc.), as well as track other media such as banner ads and affiliate networks.

"As we've consistently discovered in our Search Engine Marketing Analytics (SEMA) reports, Search Engine Marketing breeds a highly volatile and competitive environment," adds Paul Legutko, Vice President of Search Engine Marketing Analytics, SEMphonic. "Companies using Keyword Library with CampaignTracker are now well positioned with an advanced tool that can analyze even the many few smaller players and improve the quality of and build out keyword lists. Search engine marketing campaign analysis can become a plug and play experience."

Current industry keyword libraries available immediately are only $599 per list. Buy CampaignTracker with the pre-loaded keyword list of your choice at the same time for only $899 and save $200. To purchase a Keyword Library or to request a customized Library, please contact Katherine Garvey at kgarvey@semphonic.com

About SEMphonic

SEMphonic has over 9 years of experience in the field web analytics and Internet marketing. The company focus is to develop and deliver powerful online campaign tracking tools and web analytic consulting services. Now SEM practitioners gain accurate and faster methods to analyze and report on an entire campaign, from comparative PPC/SEO performance to in-depth competitor analysis. This provides SEM professionals with more rapid, comprehensive, and actionable insights to help improve SEM campaign performance.

SEMphonic provides these technologies, tools, and services to maximize the competitive edge for Agencies and companies such as American Express, WebMD, AOL, CyberTrader, Charles Schwab, Endless Pools, Intuit, Mediasmith, SurePoint Lending, and others. SEMphonic is headquartered in Novato, California. Visit us at www.semphonic.com for more information.

 Media Contact: David Libby Tel. 510.271.0640 ext. 150 Email: Contact via http://www.marketwire.com/mw/emailprcntct?id=01B1C94F62757691  

SOURCE: SEMphonic

Source: MARKET WIRE

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