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Aptimus Expands Network to Include Topica Web Properties

Posted on: Tuesday, 13 April 2004, 06:00 CDT

Aptimus, Inc. (OTC BB: APTM), the most powerful performance-based advertising network, today announced that Topica, the leading provider of Web-based marketing automation solutions, has joined the Aptimus Network. Aptimus offers will be presented when consumers register for Topica's extensive base of lists and discussion groups.

"We're delighted to add Topica to the Aptimus Network," said Tim Choate, President and CEO of Aptimus. "Topica brings an active and diverse set of audiences to the Aptimus Network due to their extensive selection of email lists and discussion groups. Our Dynamic Revenue Optimization(TM) system is already identifying the right offers for Topica's audience and generating strong results," added Choate.

"We're excited to add Aptimus offers to our web business," said Carter Hostelley, CEO of Topica. "This partnership supports our continuous efforts to increase the value of our services to our customers by allowing us to present them with new and attractive offers. In addition, we're already seeing positive results from this new partnership," added Hostelley.

A key focus for Aptimus this year is to grow its base of partners and expand the reach of the Aptimus Network. Key target partners are web properties with large numbers of active consumers and great brands like Topica.

About Topica, Inc.

Topica Inc., San Francisco, CA, is the leading provider of Web-based marketing automation solutions for businesses that sell online or communicate with their customers via email. The company's software and services optimize the results of online marketing programs, such as paid search, automate manual marketing tasks, such as follow-up communications, and increase the success of email marketing campaigns.

As a result, Topica's customers experience both efficiency and effectiveness improvements of their marketing efforts, leading to increased sales and dramatically improved marketing ROI.

Founded in 1998, the company serves over 4,000 customers, including The National Geographic Society, International Data Group (IDG), IBM, Corp. and Hachette Publications. Firmly committed to permission-based email, Topica is a member of TrustE, the Email Services Provider Coalition of the NAI (National Advertising Initiative), and a member of the Internet Alliance. For more information about the company, please visit www.topica.com.

About Aptimus, Inc.

Aptimus is the most powerful performance-based advertising network on the Internet today. The Aptimus Network generates higher revenues per impression for its key formats than any other ad network, or even CPM based advertising programs. For marketers, the Aptimus Network offers a high volume, high quality platform to present their offers across a broad audience of web site and email distribution channels. Marketers pay only for the results they achieve on a cost per click, cost per lead, cost per acquisition, or cost per impression basis, as well as combinations of those models. As a result, marketers can refine their offers and payment models to achieve their exact objectives 100% of the time. For web site distribution partners, the Aptimus Network generates high revenues per impression while promoting strong offers from great brands, in graphical formats that complement the partners' sites and add value for their customers. At the core of the Aptimus Network platform is a proprietary, patent-pending technology and direct marketing approach called Dynamic Revenue Optimization(TM), which automatically determines on a real-time basis the best marketer offers for promotion on each distribution partner's Web site and in each email sent. The technology is designed to optimize results for Aptimus' marketer clients by placing the right offers in front of the right customers, while maximizing revenues for Aptimus' distribution partners. The Company's primary offer presentation formats include cross-marketing promotions at the point of registration or other transactional activity on web sites, online advertising programs, and email marketing campaigns. Aptimus' current clients include many of the top 500 direct marketers, such as Procter & Gamble, Gevalia Coffee, Hewlett Packard, IBM and Forbes. Aptimus distribution partners include a broad cross-section of the Internet from CNET Networks to eDiets. Aptimus has offices in San Francisco and Seattle, and is publicly traded on the OTCBB under the symbol APTM. More information on Aptimus is available at the Company's website at http://www.aptimus.com.

 CONTACT: John Wade Chief Financial Officer Aptimus, Inc. +1-415-896-2123, ext. 245 john.wade@aptimus.com.  Topica contact: Britta Meyer Director of Marketing Topica 415-344-3825 brittam@get.topica.com

SOURCE: Aptimus, Inc.

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