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AT&T Wireless Launches Industry's First Music Recognition Service in the US

Posted on: Thursday, 15 April 2004, 06:00 CDT

REDMOND, Wash., April 15 /PRNewswire/ -- AT&T Wireless announced the availability of a new music recognition service today that allows customers to identify songs simply by placing their phones near a music speaker. The service is the first of its kind in the US, and adds to AT&T Wireless' industry-leading portfolio of music-related content and offers.

Designed for today's on-the-go music fans, customers simply dial "#ID" (#43) from any AT&T Wireless phone to initiate the service. When prompted, customers then hold the phone near the music source for approximately 15 seconds. Users will immediately receive a text message on their wireless phone with the name of the song title and recording artist.

"We've all been in a situation where we hear a song that we like, but have no idea of its title or who sings it," said Glenice Maclellan, vice president of messaging services for AT&T Wireless. "Now, your wireless phone can 'name that tune' for you. Song recognition is another example of the numerous ways AT&T Wireless helps inform and entertain our customers -- giving them access to some of the industry's broadest selection of multi-dimensional entertainment services."

The new "#ID" music service is provided by San Francisco-based Musicphone in cooperation UK-based Shazam Entertainment, which operates a propriety recognition database of more than one million recorded songs. AT&T Wireless customers can trial the music recognition service at no charge beyond standard airtime charges when they first dial "#ID." Afterwards, the service costs $.99 cents, plus standard airtime charges, each time they use it.

In addition to the service introduced today, AT&T Wireless offers an extensive portfolio of music content including Amazon.com's Editor's Choice, AOL Music Mobile Club, Click2Music, Mobile Music Club, Musicphone, Now Playing, Sony Music Mobile, Warner Mobile Music, and others -- such as exclusive content from FOX's "American Idol." In addition, AT&T Wireless customers have access to an extensive library of downloadable ringtones and a variety of devices that include integrated or optional FM radio and MP3 attachments. For more information about AT&T Wireless' music-related offers, visit http://www.attwireless.com/personal/features/fun or http://www.attwireless.com/.

About AT&T Wireless

AT&T Wireless is the second-largest wireless carrier, based on revenues, in the United States. With 21.980 million subscribers as of December 31, 2003, and revenues of more than $16.6 billion over the past four quarters, AT&T Wireless delivers advanced high-quality mobile wireless communications services, voice and data, to businesses and consumers, in the U.S. and internationally.

Forward Looking Statements

This press release contains "forward-looking statements" which are based on management's beliefs as well as on a number of assumptions concerning future events made by management with information that is currently available to management. Forward-looking statements may include, without limitation, management's expectations regarding: our future financial and operating performance and financial condition, including the company's outlook for the fiscal year 2004 and subsequent periods; the outcome of our pending transaction with Cingular; subscriber growth; industry conditions; the strength of our balance sheet; our liquidity and needs for additional financing; and our ability to increase revenue, margins and operating free cash flow. Readers are cautioned not to put undue reliance on such forward-looking statements, which are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside AT&T Wireless' control, that could cause actual results to differ materially from such statements. Without limitation these factors include: the risks associated with the implementation of our technology migration strategy, uncertainty concerning the effects of our pending transaction with Cingular, our ability to continue to reduce costs and increase the efficiency of our distribution channels, the potential competitive impacts of industry consolidation or alternative technologies, potential impacts on revenue and ARPU from competitive pricing and slowing penetration in the wireless industry, the effects of vigorous competition in the markets in which we operate, the risk of decreased consumer spending due to softening economic conditions, acts of terrorism, and consumer response to new service offerings. For a more detailed description of the factors that could cause such a difference, please see AT&T Wireless' filings with the Securities and Exchange Commission, including the information under the heading "Additional Factors That May Affect Our Business, Future Operating Results and Financial Condition" and "Forward Looking Statements" in its annual report on Form 10-K filed on March 5, 2004.

Jeremy Pemble Danielle Perry

425-580-5997 (office) 201-576-7707 (office)

425-894-5012 (wireless) 646-256-1477 (wireless)

jeremy.pemble@attws.com danielle.perry@attws.com

AT&T Wireless

CONTACT: Jeremy Pemble, +1-425-580-5997, or wireless, +1-425-894-5012,or jeremy.pemble@attws.com , or Danielle Perry, +1-201-576-7707, or wireless,+1-646-256-1477, or danielle.perry@attws.com , both of AT&T Wireless

Web site: http://www.attwireless.com/.

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