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CORRECTING and REPLACING Amerisave Offers Consumers Reliable, Free Courses About Financial Aspects of Purchasing a Home; Powered Helps Amerisave Develop Learning Center to Provide Unique Online Consumer Education

Posted on: Monday, 5 June 2006, 15:00 CDT

The URL in the first paragraph of the release should be http://learningcenter.amerisave.com (sted www.learningcenter.amerisave.com.)

The corrected release reads:

AMERISAVE OFFERS CONSUMERS RELIABLE, FREE COURSES ABOUT FINANCIAL ASPECTS OF PURCHASING A HOME; POWERED HELPS AMERISAVE DEVELOP LEARNING CENTER TO PROVIDE UNIQUE ONLINE CONSUMER EDUCATION

Powered, Inc., the leading provider of online consumer education programs for the world's leading brands, today announced that Amerisave has successfully launched the Amerisave Learning Center (http://learningcenter.amerisave.com) for home buyers. Consumers can now educate themselves in all aspects of the home buying process, from loan application to refinancing to investing.

"The process of buying a home contains some of the most important and complex decisions consumers face," said David Herpers, Chief Marketing Officer and Director of Consumer Affairs for Amerisave. "We partnered with Powered to develop our Learning Center to demystify that process and make consumers more confident they are making the best possible decisions. It's one example of services that have helped us fund over $3 billion."

A recent study by Next Century Media shows that online consumer education like Amerisave's Learning Center is a highly preferable vehicle for reaching consumers over more traditional marketing tools. Study results showed that 94% of consumers taking online education courses had a favorable impression of the company's brand; 93% are likely to recommend the product to a friend; and 20% made a purchase of the product or service as a result.

"Online consumer education allows forward-thinking organizations like Amerisave to give their consumers a very positive learning experience while creating affinity for their brand," said Dave Ellett, Chairman and CEO of Powered. "Amerisave's Learning Center is a great example of how companies in the financial services sector can deliver relevant, interesting information in a way that consumers are eager to participate in."

About Powered, Inc.

Austin-based Powered, Inc. is the market and technology leader in online consumer education. Powered provides a proven way for the world's largest brands to use online education to drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered clients include Atkins, BusinessWeek, Gateway, HP, P&G, and Sony among others. For more information, visit www.powered.com.

About Amerisave

Amerisave Mortgage, headquartered in Atlanta, is one of the nation's largest, privately held financial services companies and a leading internet lender. Amerisave is licensed in more than 45 states and provides the processing, closing and customer service of loans. Amerisave has closed over $3 billion since January 2003. Amerisave currently acts as a lender and as a broker and therefore has access to a vast number of loan programs, including purchase, refinance and home equity lines of credit. For more information about Amerisave, visit www.amerisave.com or call 1-866-814-9262.

Source: Business Wire

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