• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Online Travel Sales Up, but Growth Slowing

Posted on: Tuesday, 6 June 2006, 09:00 CDT

US online leisure and unmanaged business travel sales will reach $78 billion this year, up 20% over last year. Online corporate sales will climb to $37 billion. In spite of those numbers, the US online travel market is maturing and growth is slowing down.

Rising fuel prices and a softening economy put additional pressures on fickle travel customers accustomed to searching and doing price comparisons on several sites before making their purchase.

"It is well documented that consumers visit multiple sites to plan travel," writes Jeffrey Grau, senior analyst in eMarketer's new report, US Online Travel: In Pursuit of Customer Loyalty. "They have to," he adds. "No single travel site consistently offers the best price, shows a complete travel inventory or answers all the questions a consumer has about a travel product." Travel search engines don't always retrieve the lowest prices, and airlines discourage online price comparisons.

Travel e-commerce, an early Internet success story, is predicted by eMarketer to lag behind retail e-commerce growth markets, such as apparel, health & beauty and home furnishings.

Travel companies' best hope for the future is to invest in customer loyalty. Services that will resonate the most with online consumers are personalization and customization that allow the consumer to choose their own amenities and have the hotel, airline or travel company remember them. Forward-thinking travel agencies are beefing up customer service, and online travel suppliers such as hotels, are adding more information about accommodations and nearby activities.

About eMarketer

eMarketer is "the First Place to Look" for market research, analysis and trends related to e-business, online marketing and emerging technologies. eMarketer aggregates and analyzes data from over 2,000 sources and brings it together in a suite of services offering customers the most comprehensive compilation of up-to-date e-business and online marketing statistics in the world. Visit www.emarketer.com for more information.

Image Available: http://www.marketwire.com/mw/frame_mw?attachid=276981

Image Available: http://www.marketwire.com/mw/frame_mw?attachid=276980

 Media Contact: Kris Oser Director of strategic communications eMarketer Contact via http://www.marketwire.com/mw/emailprcntct?id=9BA7A4DC6D7D52C5 Tel. 212-763-6033  

SOURCE: eMarketer

Source: MARKET WIRE

More News in this Category