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Kaon Launches V-OSK(TM); Onsite and at Remote Locations, Virtual Product Sales Solution Lets Customers 'Experience' 3D Interactive Products on Large Screen Formats

Posted on: Tuesday, 6 June 2006, 09:00 CDT

Compelling High-Resolution Virtual Experience Eliminates Need for Physical Products at Tradeshows; Ciena Corporation Realized ROI within First Four Months and Anticipates a Recurring Cost-Savings of Over 85% in Annual Shipping Fees

Kaon Interactive, Inc. - (BOOTH #550 at Internet Retailer), creators of 3D interactive marketing solutions that bring products to life, today announced the launch of Kaon v-OSK(TM). The Kaon v-OSK arms customers and sales associates with in-depth product knowledge and key messaging, in the absence of physical products. With brilliant large screen 3D product displays, companies have the ability to showcase an unlimited number and variety of products within tradeshows, retail stores, and other venues maximizing revenue per square foot and eliminating product shipping costs. Unlike a kiosk, the Kaon v-OSK offers amazing realistic visualization, product expertise, compelling interactivity and valuable customer analytics, further enhancing the conversion of marketing communication into sales transactions.

Product manufacturers, sales channels, and retailers are able to deliver a persuasive, engaging customer experience by combining compelling 3D interactivity with relevant product information and messaging. This results in an experience that is closest to an 'in-store' encounter (having a physical product and a knowledgeable product expert on hand). Customers experience products through Kaon's incredible visual realism and interactivity that allows them to investigate moving parts, rotate, view and measure products from every angle, sample color options, explore unique features and view full product demonstrations.

"For a variety of reasons, including increasingly expensive shipping costs, we pursued a strategy to implement creative, cost-effective ways to virtually take our products 'on the road' for industry tradeshows and other customer events without sacrificing our ability to demonstrate product features and benefits in a compelling way to our customers," said Bill Rozier, VP of Global Marketing for Ciena Corporation. "We selected the Kaon v-OSK as a centerpiece of that new strategy, and later learned that Kaon's 3D interactive solutions could profoundly enhance our website, sales presentations and training programs as well. Based on our results both in terms of cost savings and positive customer reaction, it's clear that Kaon's solutions are part of the next wave of how companies conduct business, both online and offline."

Ciena's manager of Global Events Marketing, Maureen Renaud, added: "With 40-plus shows a year, including international events, we expect Kaon v-OSK to save us 85% in recurring annual shipping costs, more than 800 labor hours associated with product assembly, and a significant reduction in travel and accommodations due to the reduced labor staff needed. As they say, it's a no-brainer."

Ciena Corporation 'Kaon v-OSK' Results -- Derived ROI from a single industry event -- Eliminated need for all physical products to be showcased at tradeshows: -- 85% reduction in recurring product shipping costs per year -- Eliminated over 800 hours of onsite product assembly/disassembly costs per year -- Decreased travel expenses and technical support staff needs at events

"The Kaon v-OSK is truly the most effective way for companies to enhance and extend the selling environment," said Gavin Finn, president and chief executive officer of Kaon Interactive. "It allows both manufacturers and their sales channel partners to increase the likelihood of product sales through a compelling and dynamic customer experience - without the huge financial and logistical implications that would ensue if all available physical products were required to be present at every customer touch point. Furthermore, the Kaon v-OSK not only educates the consumer about product options, features and benefits, it transforms sales and customer service associates into product experts." He continued, "Companies now have the ability to showcase all of their products, product options, finishes, and overall benefits and advantages, while consistently enhancing their marketing and branding, in any location."

Kaon v-OSK(TM) facilitates sales through:

-- Engaging customers by giving them the power to investigate the

features and benefits that are of greatest interest to them

-- Expanding customer choice by offering extended product lines

that couldn't otherwise be physically carried in a single

location

-- Enhancing product options with the ability to showcase various

color and finish options, configurations, etc.

-- Educating sales associates by arming them with in-depth

product knowledge and understanding

In addition to transforming static websites, retail locations and tradeshow presentations, the same 3D product animation, interactivity and messaging can also be delivered in other formats such as PDF and PowerPoint documents. Kaon's technologies are surprisingly affordable, making it possible for both large and small to mid-sized companies to offer this dynamic experience to their customers.

About Ciena

Ciena Corporation is the network specialist, focused on expanding the possibilities for its customers' networks while reducing their cost of ownership. The company's systems, software and services target and cure specific network pain points so that telcos, cable operators, governments and enterprises can best exploit the new applications that are driving their businesses forward. To learn more, please visit www.ciena.com.

About Kaon Interactive

Kaon Interactive, Inc. creates visually compelling, interactive sales and marketing solutions that bring products to life. Kaon's 3D realism enables product manufacturers, distributors and retailers to deliver a rich, engaging customer experience by combining compelling product interactivity with relevant product information and messaging, resulting in an experience that is closest to an 'in-store' encounter, increasing the likelihood to purchase.

Founded in 1996, Kaon is dedicated to helping companies improve their marketing and sales effectiveness by clearly differentiating and communicating product offerings, shortening the buying cycle, reducing marketing and printing costs, and enhancing the knowledge of customers, sales teams and channels. Kaon has deployed more than 1,000 interactive applications to a wide variety of fortune 500 industry customers including Dell, Sony, Ricoh, Panasonic, Cisco Systems, Juniper Networks, Nortel Networks, and Sun Microsystems, among others.

Kaon is privately held, with corporate headquarters in Maynard, Massachusetts and has a West Coast sales and service office in San Diego, California. To 'experience' a demo and learn more about Kaon, visit www.kaon.com.

Source: Business Wire

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