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The Number of Online Banking Households in the US is Expected to Reach 56.2 Million

Posted on: Tuesday, 13 June 2006, 15:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c38186) has announced the addition of the eMarketer report: Online Banking: Remote Channels, Remote Relationships? to their offering.

Expanded broadband penetration, familiarity with the Internet and the increasing number of younger and minority households are boosting the growth of online banking. By 2010, the number of online banking households in the US will grow to 56.2 million, or 62% of total online households in the US.

Attention: Bankers, Financial Service Providers, Technology and Security Vendors, Marketers and Advertising Agencies.

The Online Banking report explores the contradictory dynamics driving and impeding the growth of online banking: service convenience and security concerns.

Key questions the "Online Banking" report answers:

-- Which demographic groups present the most opportunity for online banks?

-- What causes consumers to switch online banks?

-- What do consumers consider the most important feature of a banking site?

-- How will US consumers react to two-factor authentication?

-- And many more...

The Online Banking report aggregates the latest data from leading marketing and financial researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart business decisions.

Topics Covered

Impetus

US Online Banking Households, 2004-2010 (millions and % of total online households)

Overview

Issues & Questions

The eMarketer View

Key eMarketer Numbers

Implications for Your Business

-- The Internet as Financial Informer

-- Gen Y Graduates to Financial Services

-- Gen X, Boomers and the "New Middle"

-- Some Banks Bet on Seniors

-- The "Unbanked" Opportunity

Consumer Attitudes and Behaviors

-- The Financial Future Is Online

-- Europeans Prefer to Bank Online

-- In the US, Time Is of the Essence, Sort Of

-- Bill Paying through Bank Sites Shows Growth

Little Loyalty Online

-- 'Online Only' Accounts Have a Disruptive Impact

-- Web Site Functionality Is Critical

-- The Insiders' View of Banking Web Sites

Security, Privacy and Trust

-- Banks Have the Most Trusted Financial Sites

-- Two-factor Authentication Arrives

Related Information and Links

-- Related Reports

-- Related Links

-- Related Charts

-- Suggested Keywords for eStat Database

-- Contact

-- Report Contributors

About eMarketer

-- eMarketer's Core Expertise

-- Dedicated Team

-- A Trusted Resource

Sources:

Capgemini - Celent Communications - comScore Media Metrix - comScore Networks Inc. - Consumer Webwatch - Customer Respect Group - European Interactive Advertising Association (EIAA) - GMI (Global Market Insite) - Harris Interactive - IBT - Informa Research Services - Ipsos Insight - Keynote Systems - Nielsen/NetRatings - Novametrie - Office of Communications (Ofcom) - UK - Pew Internet Sources: American Life Project - Princeton Survey Research Associates - RSA Security - Scarborough Research - Synergistics Research Corp. - TeaLeaf - US Federal Trade Commission (FTC) - Youth Media and Marketing Networks

For more information visit http://www.researchandmarkets.com/reports/c38186

Source: Business Wire

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