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WangYou Media Launches Campus Entertainment Radio Program to Reach China's Best Educated Youth

Posted on: Wednesday, 14 June 2006, 09:00 CDT

BEIJING, June 14 /Xinhua-PRNewswire/ -- WangYou Media, a leading user generated content, cross-media, web 2.0 technology enabled entertainment company in China, is leapfrogging to build itself into the primary destination for China's entertainment-oriented users and creators of user generated content (UGC). Most recently, the company has kick started a program to access several million university students across the country with a music radio show produced purely based on content generated by users of its entertainment portal (wangyou.com) that boasts a burgeoning user base of over 4 million 13-26 year olds and more than 10 million daily page views. The show will be customized to air via the schools' own broadcasting stations several times a week.

Covering up to 150 leading universities in 7 provinces, the campus program is designed to help the company further expand and upscale its customer base by penetrating the most promising young and educated demographic that will soon make up the country's mainstay of consumers.

Buddy Ye, CEO of WangYou Media, said, ''We believe this program will give us a solid foothold to spread the WangYou name among the well educated youth in China aside from presenting students of our partnered schools with an exciting entertainment program to enrich their campus life. It will also help increase the visibility of our users among their peers.''

Since its launch in March 2005, WangYou has been striving to establish itself as an opt-in cross-media entertainment platform targeting and enabling the country's new generation of creative users seeking greater freedom of self-expression. Mr. Ye added, ''The diversification and interactivity of online, mobile and traditional media platforms has remained a differentiator of WangYou's model from other websites in China targeting a similar audience. The campus program is just another step we have made to integrate online and offline resources in order to provide our users with an enhanced experience.''

Along with launching the broadcasting show, the company is also planning to roll out a number of related events to encourage participation on the students' part, including road shows, essay competition, song contest, podcast and other contests. It will also draw on feedbacks from the students to improve its services along the way.

Since November 2005, WangYou has been producing a weekly radio program that airs via over 70 radio stations in 17 provinces, reaching hundreds of millions audience all over the country.

About WangYou Media

WangYou Media is a leading user generated content, cross-media, web 2.0 technology enabled entertainment company in China with operations in internet services, wireless value added services (WVAS) and traditional media broadcasting services. The company generates revenues from wireless data messaging, services subscriptions, online and offline advertising, sponsorships, program downloads/uploads, and syndication of user-generated amateur entertainment content to traditional media channels. WangYou's unique cross-media integrated user-generated entertainment model is leading innovation at the heart of internet, wireless and multimedia convergence in China, and is at the forefront of global developments in this field. Visit http://www.wangyou.com/ .

WangYou Media

CONTACT: Winnie Wang, Corporate Communications of WangYou,+86-10-5165-8166 x8618, or wangwen@corp.wangyou.com

Source: PRNewswire

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