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nTAG Interactive and Leverage Software Partner to Deliver Enhanced Business Networking for Enterprise Customer Events

Posted on: Wednesday, 14 June 2006, 12:00 CDT

BOSTON, June 14 /PRNewswire/ -- nTAG Interactive, the premier provider of real-time event data management solutions, today announced a co-marketing agreement with Leverage Software, a leader in online community and event networking software which helps companies improve customer loyalty, build stronger brands, and drive word-of-mouth marketing. As technology partners, nTAG and Leverage will provide companies with powerful, integrated event technology solutions that ensure the value of customer events by dramatically improving business networking capabilities before, during and after the event and enhancing the overall attendee experience.

Under the terms of the agreement, nTAG and Leverage will investigate and collaborate on joint customer opportunities and engage in related co-marketing activities such as webinars and market research.

"Companies are searching for proven strategies to ensure the success of their customer events," said George Eberstadt, co-founder and executive vice president of business development and operations at nTAG. "Blending nTAG's on-site, real-time event data management with the advanced online networking capabilities from Leverage Software's EventConnect will help organizations ensure that attendees are making the right connections while enriching their total experience, creating a more productive event and increasing ROI."

"nTAG and Leverage are working together to help companies strengthen relationships with their customers," said Mike Walsh, CEO of Leverage Software.

"Together, we provide organizations with a premier platform, blending advanced online and face-to-face networking, that enables customers to meet, share experiences and best practices, and learn about new products and services, resulting in a more memorable and valuable event experience."

Leverage Software's EventConnect(TM) is a robust online community building and networking platform that offers a trusted community for attendees to pre-define their networking preferences in advance of an event, connect and meet up with exhibitors, sponsors and other attendees while at the event, and continue those relationships once the event is over. The nTAG system, based on the world's first interactive name badge, encourages targeted and efficient face-to-face networking and facilitates contact information exchange, in addition to delivering event automation and reporting capabilities, such as session attendance tracking, electronic surveys digital agendas, and event ROI measurement.

About Leverage Software

Leverage Software creates and markets a suite of innovative online community software systems which help companies improve customer loyalty, build stronger brands, drive word-of-mouth marketing, innovate faster and listen to customers like never before by giving customers the voice they deserve. The Leverage Community Platform empowers customers to meet, build relationships, share ideas, contribute content, and learn from one another, while giving companies a way to quickly understand their customers' values, needs, and opinions, and providing rich customer data and the insight needed to drive their business. Leverage Software is based in San Francisco and on the web at http://www.leveragesoftware.com/.

About nTAG Interactive

nTAG Interactive is the leader in Event Data Management (EDM). The nTAG real-time EDM system helps event organizers and participants to achieve their event objectives -- business development, education, motivation, market research, customer loyalty, team building, and brand promotion. Built around the first interactive name badge, the nTAG system provides advanced tools for targeted networking, session interactivity, and lead generation. It also delivers never-before-available data for marketing and ROI analysis, and it automates on-site logistics (attendance tracking, surveys, messaging, agenda publication and more). nTAG has been used at events for IBM, Procter and Gamble, Lucent, WellPoint, MasterCard, General Electric, Johnson and Johnson, and many others. To learn more about how nTAG can help make your next event a success, please call 877-NTAG-YES or visit nTAG on the web at http://www.ntag.com/.

Media Contacts: Mariah Torpey Jessica Hamel Davies Murphy Group, Inc. nTAG Interactive 781-418-2404 617-451-7768 x234 mtorpey@daviesmurphy.com jessica@ntag.com http://www.daviesmurphy.com/ http://www.ntag.com/

nTAG Interactive

CONTACT: Jessica Hamel of nTAG Interactive, +1-617-451-7768 ext. 234,jessica@ntag.com; or Mariah Torpey of Davies Murphy Group, Inc.,+1-781-418-2404, mtorpey@daviesmurphy.com

Web site: http://www.ntag.com/

Source: PRNewswire

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