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To Support Its Digital Strategy, MTV Networks France Has Opted for ModeLabs' On Demand Service

Posted on: Wednesday, 14 June 2006, 15:00 CDT

ST THIBAULT-DES-VIGNES, France, June 14 /PRNewswire-FirstCall/ -- Customized design manufacturer ModeLabs has just announced the signing of an agreement with music TV channel MTV.

To push ahead with its digital strategy in France, MTV Networks France wishes to create and lead a community based on its visual and sound offering. To this effect, MTV Networks France was looking for an efficient and innovative solution. It naturally turned to mobile telephony to achieve its goal. ModeLabs Group will thus develop an offer for MTV comprising a mobile phone, accessories and services that will thrust users into the channel's trendy music scene.

A dedicated MTV solution created by ModeLabs Group

ModeLabs Group is the only player in the field to boast all the specialised skills to design, develop and distribute mobile phones combined with customized accessories and services to suit specific consumer segments. ModeLabs Group is thus able to meet all of MTV's requirements. In addition, the lead time required is extremely short: ModeLabs' thorough command of each phase of the process enables the group to divide normal marketing time by 3 or 4. This is why MTV has called on its expertise to create its first mobile phone on the French market.

This partnership highlights the in-depth changes underway in the telecom sector. Indeed, mobile telephony can no longer be thought of as a global offer using the same approach for all consumers. In a European market which is now mature, consumer needs are becoming more and more specific. Consumers are now looking for terminals suited to their particular uses and lifestyles, prompting all players to increasingly customize their offers of products and services.

About ModeLabs Group

ModeLabs Group is a made-to-measure mobiles designer. A new-generation player in the mobile telephone sector (CDM - Customized Design Manufacturer), it designs, develops and distributes mobile telephones, accessories and services for operators, distributors and consumer brands in an integrated and flexible way.

Thanks to the combination of its marketing expertise, its specialised technological know-how and its flexible "fabless" organisation, ModeLabs fulfils the growing need for Telecom market segmentation by giving consumer brands, operators/MVNO or distributors the opportunity to create their own range of mobile telephones, accessories and services.

ModeLabs Group is today developing on the rapidly expanding market segment of "On demand" mobile telephones, from the solid position it has held since 1996 in the area of telecoms distribution.

ModeLabs Group is listed on the Euronext-Paris Eurolist (code "MDL", ISIN code: FR0010060665).

For more information: http://www.modelabs.com/ About MTV NETWORKS France

MTV NETWORKS FRANCE includes the following channels broadcast in France, Belgium and Switzerland : NICKELODEON, GAME ONE, MTV, MTV PULSE and MTV IDOL.

Today, MTV is the world's number 1 music Television. It is also the most broadcast channel in France and on cable and satellite TV (canalsat and tps), with 6.3 million homes subscribed.

GAME ONE is the digital generation's channel. It is broadcast in France on cable and satellite TV (canalsat and tps) and has 5.9 million homes subscribed.

NICKELODEON is part of the MTV NETWORKS group and is the world's number 1 youth channel. Its strength lies in its premium programs catalogue (Dora the Explorer, Sponge Bob Square Pants, Jimmy Neutron, The Rugrats, Rugrats: All Grown Up, etc...). Nickelodeon is broadcast in France on cable TV's basic channel offer and on canalsat. It has 2 million homes subscribed in all.

Press Relations ModeLabs Group : Bruno Lorthiois Tel : +33-1-58-65-00-72 blorthiois@hdlcom.com MTV Networks France : Julien Pescatore Tel : +33-1-58-18-34-16 Pescatore.julien@mtvne.com

ModeLabs

CONTACT: Press Relations: ModeLabs Group: Bruno Lorthiois, Tel :+33-1-58-65-00-72, blorthiois@hdlcom.com. MTV Networks France : JulienPescatore, Tel : +33-1-58-18-34-16, Pescatore.julien@mtvne.com

Source: PRNewswire-FirstCall

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