New Free Skin Projector Debuts at the NIVEA Skin Care Center on RealAge.Com(R)
Posted on: Wednesday, 14 June 2006, 18:00 CDT
NEW YORK, June 14 /PRNewswire/ -- Still crave a tan? Or an after-dinner cigarette? Or maybe you just enjoy scary pictures? Then upload a recent headshot into the dramatic new RealAge Skin Projector and see what smoking or sun worshipping can do to your looks. It won't be pretty -- but of course, that's the point. And it will give you the strength to resist summer's dark side.
RealAge, the leading source for personalized health and lifestyle information, announced today its just-in-time-for-summer launch of the NIVEA Skin Care Center at RealAge.com. In addition to the online Skin Projector, the new center also includes potent ways to fight wrinkles and treat a raft of other conditions, ranging from acne to varicose veins. The NIVEA Skin Care Center officially launches at http://www.realage.com/ Spring 2006.
The Center's RealAge Skin Care Quiz is the most comprehensive self-test in the marketplace. Users receive a personalized "7 Step Routine to Younger Looking Skin" with scientific advice on ways to nourish your skin -- the body's largest organ -- banish blemishes, even out pigment, defend your face against pollutants and much, much more.
RealAge and its Scientific Advisory Board have exhaustively researched more than 35,000 medical and scientific studies related to aging. Every health center at RealAge.com delivers unbiased facts, based on the latest research. NIVEA is the respected, exclusive sponsor of the Skin Care Center at RealAge.com, and any NIVEA content within the Center is clearly marked as an advertisement. Consumer Reports awarded RealAge.com its highest score of excellent in "advertising and sponsorships" for identification of paid information.
About RealAge, Inc.
RealAge provides personalized information and solutions to help people live healthier, longer lives. So far, 13 million people have taken the patented RealAge Test, which is widely accepted as the gold standard for measuring individual health status. The RealAge Test and more than 40 personalized health assessments are available for free at RealAge.com.
About NIVEA
Founded in 1911, NIVEA is the #1 skincare brand in the world and remains synonymous with innovation and tradition. NIVEA's outstanding standard of quality and research allows for some of the most effective skincare products available in the market today including anti-aging products for both women and men. Further, The NIVEA Visage Q10 collection is the world's #1 selling anti-aging face care line. For more information about NIVEA, visit http://www.niveausa.com/.
RealAge, Inc.
CONTACT: Jennifer Perciballi, +1-212-377-2088, jperciballi@realage.com
Web site: http://www.realage.com/http://www.niveausa.com/
Source: PRNewswire
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