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Right Media Unveils First Open Media Exchange for Interactive Advertising

Posted on: Monday, 19 June 2006, 09:00 CDT

Right Media today launched the Right Media Exchange - the world's first open media exchange for the interactive advertising industry. More than 11,000 ad networks, advertisers and publishers are already interacting through the Right Media Exchange, trading more than two billion impressions daily. Auctioning every ad in real-time to the highest bidder, the Right Media Exchange gives its participants equal access to media in an open, fair market, and enables competition to drive more value for both sides of every transaction.

The Right Media Exchange presents a much needed alternative to the closed ad network approach to buying and selling media. The entrenched network model discourages the transparency, competition and community that are needed to accelerate growth for the industry.

"An open marketplace is a better place to do business. Buyers, sellers and service providers of any size connect to each other easily, access more media and trade at fair market value. It creates a new standard for efficiency," said Michael Walrath, CEO of Right Media. "Right Media's role is not to dictate how media is bought and sold, but to provide an environment where companies can make better choices, grow their business and add value to the community."

Everyone Wins

The open nature of the Right Media Exchange benefits every player in the market. All participants have an equal chance to forge new relationships, access more media, and buy and sell more efficiently:

-- Ad Networks drive better results for their advertisers and publishers.

-- Advertisers control performance globally and maximize ROI.

-- Publishers allocate each impression to the highest bidder and maximize revenue.

-- Technology Providers create, market and distribute technology solutions to a broad community of users through an open platform and set of APIs.

"We've developed a set of unique services that distinguish our ad network," said Mike Seiman, CEO, CPX Interactive. "We stay completely focused on innovation and the services we provide to customers. Meanwhile, competition from partners on the exchange tripled our impression volume and doubled our revenue in only six months."

About Right Media

Right Media created the world's first open media exchange to bring more efficiency, value and standardization to interactive advertising. The Right Media Exchange includes more than 11,000 advertisers, ad networks and publishers buying and selling digital media through Yield Manager, the company's open, transparent platform. Right Media offers a range of solutions that help these businesses operate more efficiently--from simple exchange access, to white label sales programs, to the RM Ad Network. Founded in 2003, the company is privately funded and based in New York. Visit www.rightmedia.com.

Source: Business Wire

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