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NEC-Mitsubishi Electronics Display Names Doug Albregts As Vice-President of Marketing

Posted on: Wednesday, 28 April 2004, 06:00 CDT

CHICAGO, April 28 /PRNewswire/ -- NEC-Mitsubishi Electronics Display of America, Inc., the number one stand-alone vendor of flat panel desktop displays, today announced the promotion of Doug Albregts to vice-president of marketing. Effective immediately, Albregts will be responsible for strategic sales and marketing of the company's award-winning LCD and CRT monitors in North America to further the company's desktop display leadership among consumer, business and specialty markets. Having most recently served as vice president of North American sales for NEC-Mitsubishi Electronics Display, Albregts' move to marketing will see him drive brand mind share and sales through a wide range of marketing strategies.

"Doug is an integral part of the NEC-Mitsubishi team, having been with the company for almost a decade," said T.J. Trojan, president of NEC-Mitsubishi Electronics Display of America, Inc. "His successive promotions reflect years of dedication to building the company's leadership in the LCD and CRT desktop display industry through a resolute focus on customers and partners, innovative approaches to display implementations, and development of sales and marketing teams."

Of his numerous accomplishments with NEC-Mitsubishi Electronics Display, Albregts most recently drove the sales and marketing strategy for the 40-inch NEC LCD4000 and 30-inch LCD3000 (29.5 viewable image size) information displays with a solution selling approach at the company's new Display Solutions Pavilion. As a chairperson for the 1,200 square foot pavilion, he oversaw how the facility helps partners and customers understand the components that make up a complete digital media and advertising solution in a wide range of vertical markets. As vice president of marketing, Albregts will continue to leverage solutions selling as well as developing new strategies that will effectively accelerate the adoption of NEC-Mitsubishi Electronics Display's information and desktop displays.

"I am honored and excited to grow within NEC-Mitsubishi's positive corporate culture, which fosters a supportive work environment and commitment to advancing monitor quality and innovation," said Albregts. "Working closely as a team, the marketing department will leverage branding, advertising, co- marketing alliances, promotions and sales to build awareness of how NEC- Mitsubishi LCD and CRT monitors enhance the computing experience."

About NEC-Mitsubishi Electronics Display of America, Inc.

Headquartered in Itasca, Ill., NEC-Mitsubishi Electronics Display of America, Inc. is a wholly owned subsidiary of Tokyo-based NEC-Mitsubishi Electric Visual Systems Corporation, a joint venture company established by NEC Corporation and Mitsubishi Electric Corporation. NEC-Mitsubishi Electronics Display began North American operations on July 1, 2000, combining the desktop display monitor divisions of NEC Technologies and Cypress, California-based Mitsubishi Electronics America, Inc. The company incorporates the strengths of NEC's worldwide leadership in LCD desktop and information displays, Ambix(TM), and MultiSync technologies, with Mitsubishi's market leadership in flat aperture grille CRT technology development. NEC- Mitsubishi Electronics Display ranked as the number one best-selling stand- alone LCD monitor brand according to the iSuppli/Stanford Resources Flat Panel Monitrak(R) Quarterly Report, Q1 '03. For more information, call 1-888-NEC- MITS or visit http://www.necmitsubishi.com/ .

All trademarks and registered trademarks are the property of their respective owners.

NEC-Mitsubishi Electronics Display of America, Inc.

CONTACT: Rachna Luthra of NEC-Mitsubishi Electronics Display,+1-630-467-4559, rluthra@necmitsubishi.com , or Kerry Lorimer of High RoadCommunications, +1-416-368-8348, klorimer@highroad.com

Web site: http://www.necmitsubishi.com/

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