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WorkMetro and Comcast Cable Shape the Future of Recruitment in Atlanta With Jobs ON DEMAND; HomeBanc and Other Local Companies Use Jobs ON DEMAND As a New, Interactive Tool Offering Career Growth On-Demand

Posted on: Monday, 26 June 2006, 09:00 CDT

WorkMetro Inc. (www.WorkMetro.com), a network of local employment website solutions, and Comcast Spotlight, the advertising sales division of Comcast Cable, announced today the launch of Jobs ON DEMAND (JOD), an innovative development in recruitment. JOD includes video from featured employers, local job postings and infotainment programs that offer career advice. Now, Comcast Digital Cable customers in the Atlanta area can use their remote control to grow their career -- at their convenience and at no additional cost.

Comcast customers can access Jobs ON DEMAND simply by selecting "JOD" from their ON DEMAND menu. Viewers will find specific job categories, followed by a sub-menu of companies and their specific job postings. Video company profiles reveal what it is like to work in their environment and what skills are required to succeed at that company. Video job postings are marked with ID numbers that are integrated with WorkMetro's web site www.atlantajobzone.com, where job seekers can apply online for the positions they saw on television.

WorkMetro's Atlantajobzone.com, launched in 2005, has been a runaway success with a diverse range of employers in and around Atlanta. JOD will capitalize on that success. It will integrate with the online site as well as WorkMetro's job fairs in the region, giving employers and job seekers more local recruiting options.

"With Jobs ON DEMAND, Comcast is taking cable one step further to connect our digital subscribers in Atlanta to what's important in their lives by helping them grow their careers. Now, local job seekers can use their remote to reach Atlanta's employers seeking to engage them," said Jeff Stone, Vice President and General Manager of Comcast Spotlight in Atlanta.

"Atlanta is a very competitive job market and WorkMetro approached us with a compelling pitch -- they said they could deliver a more targeted pool of motivated and qualified job seekers," said Dr. Randy Ross, VP & Regional Recruiting Manager at HomeBanc. "Jobs ON DEMAND also adds a personal touch to job searches that isn't out there anywhere else right now. Turning on your television and watching a profile of a job opening or a company's culture really opens the door to a new level of information we can share with potential employees about job openings."

"JOD is the next step in our evolution as a recruitment company, and we are excited to offer this new initiative in the marketplace," said Jon Stevenson, co-founder and Vice President of Business Development at WorkMetro. "We are receiving enthusiastic responses from all of our Atlanta-area corporate participants and their recruiting advertising agencies, and we already have potential customers and partners approaching us about launching in their cities. After developing our interactive strategy for several years, now is the time for JOD to transform the recruiting industry."

JOD leverages WorkMetro's expertise connecting local employers and job seekers throughout a metropolitan area. WorkMetro specializes in the development and operation of employment websites tailored to the local recruiting needs of employers in major metropolitan markets throughout the United States. Each of its websites provides employers and job seekers with a highly efficient community-based employment resource. JOD brings employers a new and innovative way to access suitable and qualified candidates.

ON DEMAND is the nation's leading video-on-demand service with more than 2 billion programs viewed since 2004.

About WorkMetro

WorkMetro is a market leader in the online recruitment marketplace. The company utilizes leading-edge web technology, a locally focused business model and an aggressive local advertising presence to address the needs of local employers and job seekers. WorkMetro was founded in 2003 by David Lambert, Jon Stevenson and Paul Swiencicki. For more information, visit www.workmetro.com.

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward in advanced technologies and innovative products to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in more than 70 markets, including 22 of the top 25 DMAs. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Source: Business Wire

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