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Q Interactive Launches New Triple Opt-In Lead Generation Service

Posted on: Monday, 26 June 2006, 12:00 CDT

CHICAGO, June 26 /PRNewswire/ -- Q Interactive, a leading online marketing services provider, today announced the launch of Triple Opt-In Lead Generation as part of its high-performance TrueLeads(TM) online lead generation service. The new offering takes Q Interactive's standard double opt-in requirement for TrueLeads offers one step further, bringing a new level of lead qualification and ROI to select advertisers who require additional safeguards to ensure quality leads.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060103/CGTU009LOGO )

Specifically, Triple Opt-In Lead Generation increases the quality of leads by requiring consumers to proactively confirm in three different steps their interest in being contacted by the advertiser for more information or to set up an appointment. In the emerging field of online lead generation, a single opt-in is the recommended minimum to provide consumer transparency according to industry best practices defined by the Interactive Advertising Bureau.

The service was designed for marketers whose business model may necessitate a higher degree of consumer pre-qualification to meet campaign ROI goals. One example is marketers who use call centers, like home improvement, online education and financial service providers. By using Triple Opt-In Lead Generation, these companies have the ability to both greatly improve backend lead conversion and reduce the time and expense of having their call center staff follow up with leads that may not be qualified. In early client test campaigns, the Triple Opt-In service increased the number of leads that converted to sales by an average of 85%.

"Q Interactive has been a valuable partner in working to meet our specific traffic quality and ROI goals," indicated a Q Interactive lead aggregator client who was an early proponent of the service. "Triple Opt-In Lead Generation's high standard of pre-qualification allows us to increase the quality of our traffic and expand our pool of potential customers."

"Triple Opt-In Lead Generation is another example of Q Interactive's innovation and commitment to providing the highest quality leads for advertisers," said Matthew Wise, Chief Sales and Marketing Officer of Q Interactive. "With our standard double opt-in requirement for the TrueLeads service, we've taken a strong stance for consumer consent and control as well as set a higher bar higher for lead quality. Now with our Triple Opt-In Lead Generation service, we're taking these core values even further to cater to specific advertisers who require an even greater level of qualification to ensure successful campaign ROI."

In addition to Triple Opt-In Lead Generation, Q Interactive also recently launched two other new TrueLeads services to ensure lead quality for advertisers. The company's Automatic Offer Scrub is a pre-qualification system that automatically excludes consumers who do not meet specific pre-determined criteria set by the advertiser, saving companies the time and effort of contacting consumers who have expressed interest but do not qualify for their services. Automatic Offer Scrub has been particularly valuable to pharmaceutical manufacturers seeking only to market to patients in their therapeutic class.

Q Interactive has also released an enhanced version of its Profanity & Fraud Filter, which uses a proprietary list of over 10,000 profane words and bogus names, either alone or in conjunction with an advertiser's own list, to automatically reject lead contact forms containing so-called red flag words, names and phrases.

About Q Interactive

Q Interactive is an online marketing services provider for advertisers and publishers. Using a unique combination of demographic, behavioral and transactional data in a proprietary targeting engine, Q Interactive is fundamentally improving the relevancy of advertising on the Internet. Every year, more than 1500 leading brands rely on Q Interactive to generate quality results, including nearly half of the nation's top 100 advertisers as ranked by Advertising Age, such as Wal-Mart, Procter & Gamble and Gap. Q Interactive operates an extensive advertising network with hundreds of high traffic partner sites, including Weather.com and About.com, as well as its own branded Web properties, CoolSavings.com and FreeStyleRewards.com.

Q Interactive's services include Lead Generation, E-mail and Promotional Incentives.

Formerly CoolSavings, Inc., Q Interactive was founded in 1995 and is a wholly owned subsidiary of Landmark Communications, Inc.

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Q Interactive

CONTACT: Jim Leichenko of Q Interactive, +1-312-782-7922,jleichenko@qinteractive.com , or, Heidi Kelly for Q Interactive,+1-312-224-5164, hkelly@redchicago.com

Web site: http://www.qinteractive.com/

Source: PRNewswire

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