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M-Wise Enables Premium Multimedia Messaging Service Over Verizon Network

Posted on: Tuesday, 27 June 2006, 09:00 CDT

m-Wise, Inc. (OTCBB: MWIS), leading international developer of technology and solutions for mobile content providers, wireless operators, and on-demand application service providers, proudly announces the enabling of premium MMS billing over the Verizon Wireless network.

While many U.S.-based mobile operators allow aggregators of mobile content like ringtones and games to bill and distribute to network subscribers using SMS (Short Message Service) technology, Verizon has recently joined the market of premium billing services offered to content aggregators by taking a more advanced approach.

Rather than using SMS messaging for premium charges, Verizon is now harnessing the next generation, MMS (Multimedia Messaging Service) technology, which greatly enhances the consumer experience by allowing users to receive multimedia content on their handsets and multimedia devices in a more direct way.

MMS is the evolution of SMS. With MMS, a mobile device is no longer confined to text-only messages. It can also send and receive multimedia messages such as graphics, video and audio clips, and entire multimedia presentations.

m-Wise has already implemented premium SMS-based billing capabilities over most major mobile operators' networks throughout the U.S. including Cingular Wireless, T-Mobile, and Sprint. With the amazing growth in popular support for MMS technology, it is logical for m-Wise to build on its past success in messaging by enabling its customers with the improved features and performance of MMS.

m-Wise is pleased to be one of the very first companies to successfully complete implementation of Verizon's premium MMS protocols and qualify most of Verizon's MMS handsets in order to run this service for its customers and strategic partners.

"We are very proud of this achievement," said Zach Sivan, m-Wise's VP of Sales and Marketing. "Our proven track record and vast experience in mobile multimedia messaging are key factors in our ability to deliver this service in a rapid and efficient way. We are one of the only companies in the U.S. with the ability to offer MMS enhancements for content aggregators and we believe, working with our partners, we are now pioneers in making their offerings available to Verizon subscribers."

Operated on or through more than 50 mobile networks throughout Europe, North and Latin America, and Asia, m-Wise's MOMA (Mobile Once, Mobile Anywhere) service/delivery engine provides one of the industry's most robust platforms for mobile operators, wireless ASPs, content providers, and media producers.

About Verizon Wireless

Verizon Wireless owns and operates the United States' most reliable wireless network, serving 53 million voice and data customers. Verizon Wireless is a joint venture of Verizon Communications and Vodafone.

About m-Wise

Founded in 2000, m-Wise has rapidly established itself as a leading international provider of enabling technologies for the mobile communications, mobile gaming, and mobile entertainment industries. m-Wise is the developer of MOMA (Mobile Once, Mobile Anywhere), the de facto content management and service delivery platform used on or through over 50 mobile networks throughout Europe, North and Latin America, and Asia.

MOMA is an integrated "one stop shop" for mobile operators, wireless ASPs, content providers, and media producers to always deliver end users with a state-of-the-art mobile experience. MOMA makes it easy not only to manage and deliver content like entertainment, music, games, and video without specific regard to handset compatibility but also adds real-time end-user capabilities like voting, chat, and access to live data. Better yet, MOMA includes transactional billing, customer care, and even marketing capabilities -- all built in.

For more information, please visit www.m-wise.com.

Safe-Harbor Provision

This press release contains "forward-looking statements." Said statements use words such as "believes,""intends,""expects,""may,""will,""should,""plan,""projected,""contemplates,""anticipates" and/or other similar words. All statements only reflect our current views and opinions concerning future events. All representations are limited to the date of this press release and involve risks, uncertainties, and assumptions. Do not place undue reliance on forward-looking statements. Actual future results may differ significantly from those identified and described herein.

 For more information, please contact:  m-Wise: Zach Sivan Email: Contact via http://www.marketwire.com/mw/emailprcntct?id=6A97934812D4CE34  

SOURCE: m-Wise, Inc.

Source: MARKET WIRE

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