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Leading Semiconductor Manufacturers Participate in Data I/O's Preferred Partnership Program

Posted on: Wednesday, 28 June 2006, 09:00 CDT

REDMOND, Wash., June 28 /PRNewswire-FirstCall/ -- Data I/O(R) , the leading provider of manual and automated programming systems for programmable semiconductor devices, has recently announced the second member of its Preferred Partnership Program. The company is currently in talks with several other leading memory and microcontroller companies and expects to make partnership announcements in the near future with these companies.

Under the terms of the Preferred Partnership Program, Data I/O and its Preferred Partners will coordinate their efforts to dedicate direct, focused resources for closer customer support at the device level as well as local sales, marketing and technical levels. Preferred Partnership Program benefits to mutual customers and collaboration areas between Data I/O and its Preferred Partners are summarized below:

- Focused attention to increasing the quality of the service and reduced time-to-market. - Offering a full solution to end customers rather than selling only a device. - Providing global support to Preferred Partners and mutual customers in each geographic location. - Helping multi-national OEM customers to link both their design and manufacturing in wireless, automotive, consumer electronics, white goods and process control markets. - Protecting Intellectual Property with Data I/O's "Connected Strategy." - Helping both Preferred Partners and mutual customers to improve profitability and achieve lean manufacturing by reducing RMAs and introducing higher quality standards. - Educating mutual customers and encouraging the use of partners' products and solutions by arranging joint seminars globally. - Providing "Priority Device Support" for Preferred Partners and their customers. - Collaborating closely to develop and/or license technology from each other to offer full solutions and to reduce time to market both for Preferred Partners and their customers. - Collaborating closer between partners' sales/FAE forces early enough to address manufacturing related issues during design phase.

Data I/O's Preferred Partnership Program was introduced in October 2005 as part of a shift in its business strategy. The purpose of the program is to address the growing time-to-market issue both for semiconductor companies and their customers and provide excellent support, products and solutions.

"With the proliferation of semiconductor devices, our business strategy has changed to focus our resources on a handful of selected semiconductor partners to better serve semiconductor companies and our mutual customers. Data I/O's Preferred Partnership Program is offered to selected semiconductor companies with similar or the same core values as Data I/O," said Bruce Rodgers, Vice President of Sales for Americas and Asia at Data I/O.

Data I/O will invite only a few selected semiconductor memory and microcontroller companies to join its Preferred Partnership Program.

About Data I/O

With more than 34 years of innovative leadership in device programming solutions, Data I/O Corporation(R) provides manual and automated device programming systems that specifically address the requirements of engineering and manufacturing operations. FlashCORE(TM) is the architecture behind a family of Flash programmers that deliver the highest throughput and the lowest cost per programmed device. The MultiSyte and UniSite families provide universal support and versatility to address a wide variety of programming needs. The company's newest products are the ImageWriter line of In-System Programming products, and the new FLX500 automated desktop device programming system. Data I/O provides solutions beyond products, including a unique Applications Services offering and global service and support capability. Data I/O Corporation is headquartered in Redmond, Washington. More information is available at http://www.dataio.com/ or call 800-426-1045.

Forward-Looking Statements

All company and product names mentioned may be trademarks or registered trademarks of their respective holders and are used for identification purposes only. The matters discussed in this news release include forward- looking statements that are subject to risks and uncertainties that may cause actual results to vary significantly. These risks include market and competitive factors, and other risks described in the Company's most recent annual report and/or in any of its other filings with the Securities and Exchange Commission. The Company assumes no obligation to update the information in this release. Reference to the Company's website above does not constitute incorporation of any of the information thereon into this press release.

Contact: Kennan M. Yilmaz Data I/O Corporation yilmazk@dataio.com 425-867-6910 or Dennis McFarland Goldstein Group Communications dmcfarland@ggcomm.com 216-573-2300

Data I/O Corporation

CONTACT: Kennan M. Yilmazof Data I-O Corporation, +1-425-867-6910, oryilmazk@dataio.com; or Dennis McFarland of Goldstein Group Communications,+1-216-573-2300, or dmcfarland@ggcomm.com

Web site: http://www.dataio.com/

Source: PRNewswire-FirstCall

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