RealAge(R) Introduces Smart Search, First-of-Its-Kind Vertical Search Engine Providing Health Articles Hand-Selected By Professionals, Served the Way You Like It
Posted on: Wednesday, 5 July 2006, 09:00 CDT
SAN DIEGO, July 5 /PRNewswire/ -- The mother who can kiss a child's boo- boo to make it better will also want to look for health information on Smart Search. It delivers spot-on results by combining a human touch with expert- established standards -- a search system that can't be found anywhere else.
This month, RealAge, Inc., the leading source for personalized health information, will introduce Smart Search, a new vertical search engine for health and wellness. With an active user base of over 5 million people, RealAge is meeting consumers' demands for a quick quality-over-quantity search experience that produces reliable, relevant results that are hand-selected. RealAge employs a team of professionals who select information based on standards set by the RealAge Scientific Advisory Board.
The Smart Search engine at RealAge.com does not simply crawl Web sites amassing any and all data that may be vaguely relevant -- or even irrelevant -- regardless of whether it's credible or not. "RealAge Smart Search gives users the 48 search results they want and need, not the 3 million they'll never look at," explains RealAge CEO, Charles Silver. "It's the smartest, most efficient way to find health information online."
In true RealAge fashion, users can personalize their search experience by using a "thumbs up or thumbs down" feedback system. With the feedback, Smart Search learns to recognize the language patterns an individual likes or dislikes and lists first the results an individual will probably like best. The more users search, the smarter Smart Search becomes. And that means a busy mom can spend less time searching online for health information and more time being a mom, kissing boo-boos and, of course, Living Life to the Youngest(TM).
About RealAge, Inc.
RealAge, Inc., provides personalized information and solutions to help people live healthier, longer lives through an integration of media and services. Since 1999, over 13 million people have taken the patented RealAge test, which is widely accepted as the gold standard for measuring individual health status. The RealAge test and over 40 personalized health assessments are available for free at RealAge.com.
RealAge, Inc.
CONTACT: Jennifer Perciballi, +1-212-377-2088, jperciballi@realage.com
Web site: http://www.realage.com/
Source: PRNewswire
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