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Research and Markets: Podcasting is Reshaping the Way Consumers Interact With Internet-Based Audio & Video Content

Posted on: Friday, 7 July 2006, 12:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c39170) has announced the addition of Profiling Today's Podcast User to their offering.

Based on interviews with more than 2,000 mobile phone and internet users, this report offers an unprecedented view into those who currently use podcasting: who they are, why they use podcasts, and recommendations on how best to approach this unique market segment.

The segments described in this report include:

-- iPod owners (further divided into podcast users and non-users)

-- Other Digital Media Player (DMP) owners (that is, own a

non-iPod DMP, further divided into podcast users and

non-users)

-- DMP non-owners (that is, do not own any kind of DMP and thus

do not use podcasting as understood in this report).

From the Report:

Podcasting, one of the latest means of extending the capabilities of DMPs, is changing the way consumers interact with internet-based audio and video content. Gone are the days of sitting at the computer in order to listen to streaming or archived audio; now, if you own a DMP you can simply download the audio as a podcast and listen virtually anywhere. Similarly, some podcasts are competing with Digital Video Recorders, allowing for video content and even television episodes to be downloaded and essentially timeshifted.

What may have started as simple audio blogging has come a long way and fast.

Topics Covered Key Findings 1.0 Introduction 2.0 Methodology 3.0 Overview of Podcasting 3.1 Familiarity with Podcasting 3.2 Type of Content 3.3 Podcast Software 3.4 Locating Podcasts 3.5 File Downloads 4.0 Profiling the Target Segment 5.0 Technology Characteristics 5.1 Digital Music Specifics 5.1.1 Brand of Digital Music Player 5.1.2 Digital Music Player Purchase Proclivities 5.1.3 Music Purchase Preferences 5.2 Computing Device Ownership 5.2.1 Desktop PC 5.2.2 Laptop PC 5.2.3 PDA 5.3 Home Networking 5.3.1 Familiarity 5.3.2 Interest 5.4 Service Subscriptions 5.4.1 Internet Service 5.5 Other CE Device Ownership 5.5.1 Digital Video Recorders 5.5.2 Game Consoles 6.0 Demographics 6.1 Gender 6.2 Ethnicity 6.3 Age 6.4 Income 6.5 Marital Status 7.0 Psychographics 7.1 Hobbies 7.2 Politics 7.3 Video Content Preferences 8.0 Reflections and Recommendations 8.1 General Conclusions 8.2 Getting the Word Out 8.2.1 Digital Music Services 8.2.2 Traditional Media Services 8.3 A Legitimate"iPod-Killer" 8.4 What's Next? 8.4.1 The Podcast Audience of Tomorrow 8.4.2 Video iPod Means Video Podcasts List of Figures

For more information visit http://www.researchandmarkets.com/reports/c39170

Source: Business Wire

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