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Research and Markets: Find Out How Interested Consumers Are in Mobile Internet Services

Posted on: Friday, 7 July 2006, 12:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c39166) has announced the addition of What Will Consumers Pay for Mobile Internet Service? to their offering.

2,000 US cellphone users between the ages of 15 and 50, with equal groups of the following age groups: 15-24, 25-34, and 35-50.

Question(s): How interested are consumers in mobile Internet service, and to what extent is this interest dependent upon the price of service?

Analysis: This report quantifies consumer Interest in unlimited mobile Internet service and examines how price sensitive this interest may be. This allows us to estimate the number of mobile phone users that could be expected to subscribe to a mobile phone Internet service and to identify the monthly subscription price that would optimize revenue for service providers.

Specifically, this Q&A includes:

Data on the number of consumers interested in a mobile phone-based Internet service; Insights regarding how this interest varies relative to four different price points; and Length of time before a purchase decision is executed.

Topics Covered 1.0 Introduction 2.0 Likelihood of Subscribing to Mobile Internet Service 3.0 Final Thoughts 3.1 Interest in Subscribing to Service at Various Price Points Appendix Methodology List of Figures Figure 1 Proclivity to Subscribe to a Mobile Phone Internet Service Figure 2 Time Within Which to Subscribe to a Mobile Internet Package Figure 3 Interest and Potential Revenue Generated by Mobile Internet Package at Various Prices Figure 4 Interest at $10 per Month Figure 5 Interest at $30 per Month Figure 6 Interest at $50 per Month Figure 7 Interest at $70 per Month

For more information visit http://www.researchandmarkets.com/reports/c39166

Source: Business Wire

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