The Challenges of Evolving To 'Digital Cable Ready' Are an Order Of Magnitude More Complex Than The Transition From Analog To Digital Cable
Posted on: Monday, 10 July 2006, 09:00 CDT
Research and Markets (http://www.researchandmarkets.com/reports/c39268) has announced the addition of The Transition to Digital Cable Ready: Analysis & Forecasts to their offering.
"Digital Cable Ready" is not your fathers "Cable Ready". The public has only seen the tip of the iceberg. This report explains why, including the technology, markets, consumer awareness and forecasts.
Some may remember when analog cable services required some form of set-top box (STB). After "Cable Ready" televisions and video tape appeared, the standalone STB began to fade away. However, when the next generation of digital TV services appeared, the STB re-emerged as an important component. Put plainly, TVs were always one generation behind the pay TV service providers, thus requiring a STB to enable the "latest and greatest" TV experience.
As the TV industry moves towards a "Digital Cable Ready" (DCR) environment, the role of the STB is changing yet again. But this transition is not as simple as the earlier analog transition. Digital cable, driven by a need to compete against satellite services and (soon enough) IPTV services, is tossing in all kinds of new features and services. To enable these new services the industry is moving through several other transitions almost simultaneously.
Simply stated, the challenges of evolving to "Digital Cable Ready" are an order of magnitude more complex than the transition from analog to digital cable - a complexity certainly to be reflected in consumer confusion and uncertainty.
Therefore, understanding the larger ecosystem is vital: any company hoping to compete will likely have to manage more than one battleground.
This report seeks to answer those questions by providing a clear overview of the transition, layering in extensive consumer data from a recent survey of 2,100 households, and forecasting the growth of the DCR market.
Key Topics Explored in Report:
1.0 The Battlegrounds
2.0 Cable Industry Subscribers
3.0 An Architectural View
4.0 Cable Industry Issues
5.0 The Consumer Electronics World
6.0 Consumer View
7.0 Analysis & Forecasts
Appendix
Tale of a CableCARD
Appendix B
Survey Details
Appendix C
US Cable TV Operators
Glossary
List of Figures
For more information visit http://www.researchandmarkets.com/reports/c39268
Source: Business Wire
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