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Demand Among US Consumers For Home Networks Is Declining - Consumer Interest In Value-Added Managed Home Network Services - Volume II

Posted on: Monday, 10 July 2006, 12:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c39266) has announced the addition of Consumer Interest in Value-Added Managed Home Network Services - Volume II to their offering.

This report examines today's market opportunities for managed home network services and evaluates numerous specific value-added services that could help service providers extend their revenue and profit. The report identifies key market segments for home networks and managed home network services and offers strategic recommendations regarding the structure and price of potential service offerings.

This research continues to suggest that demand among US consumers for home networks is declining. In fact, less than 15% of non-networked broadband households are interested in purchasing a home network in the next 12 months. While home networking continues to enjoy strong demand (especially among wireless solutions), the data suggests that without significant push efforts - either by the outreach of broadband service providers or massive digital home marketing campaigns on the part of technology leaders - demand will begin to soften.

Consumer Interest in Value-Added Home Network Services - Volume II examines consumer interest in a number of specific managed home networking services, including:

-- Whole-home networking protection;

-- Network alert services;

-- Plug-and-play services;

-- Remote network access;

-- Automatic software and firmware updates;

-- Automatic anti-virus and anti-spyware upgrades;

-- Virus and spyware alerts;

-- Parental control services; and

-- Home network diagnostic and repair services.

-- Consumer Interest in Value-Added Home Network Services - Volume II also offers insight into consumer price sensitivity regarding these managed network services both (1) in general, (2) at $5 per month, and (3) when bundled together at various price points.

Key Topics Include:

1. Introduction

2. Methodology

3. Status of Broadband and Home Network Adoption Among US Consumers

4. Consumer Interest in Specific Managed Home Network Services

5. Reflections and Recommendations

List of Figures

For more information visit http://www.researchandmarkets.com/reports/c39266

Source: Business Wire

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