New Brandimensions TV Report Shows NBC With Three of the Top Five Most Anticipated Shows for the Fall Season
Posted on: Wednesday, 12 July 2006, 09:00 CDT
Brandimensions, an international leader in the online brand protection and market intelligence industries, today announced the release of a new research report highlighting the upcoming fall network television shows that have generated the highest online consumer buzz and sentiment. The Brandimensions report found NBC to have the highest ranked new show in "Studio 60 on the Sunset Strip," which has dominated the share of consumer discussion. NBC also secured three of the top five most anticipated shows for the fall, setting up what could be a very successful season. On the eve of the new fall television season, the new report provides network executives with actionable information that will allow for necessary changes to such activities as advertising and marketing campaigns and potentially successful time slots to ensure a leading launch.
The results of the report's findings, which can be purchased from Brandimensions, highlight the upcoming fall shows and networks that are generating the most positive buzz and sentiment in online consumer communities such as blogs, chat rooms and other social communities on the Internet. A total of 26 shows from the top five television networks -- including NBC, ABC, CBS, FOX, and The CW -- were ranked in terms of sentiment score and share of audience discussion. Brandimensions broad link map tracked over 2.3 million raw search hits on the Internet but refined those results through technological filters and human analysis to utilize only the most relevant content for this study.
"Getting into the minds of viewers as early as possible is what every television executive needs when launching a new show," said CEO of Brandimensions, Bradley Silver. "Traditionally, focus groups and surveys have been the only channels to accomplish this. Our unique approach to monitoring and processing sentiment and consumer feedback on the Internet provides a new tool to better understand TV viewers. As a result, networks can tailor advertising campaigns and even adjust programming according to consumer feedback, increasing the chances of a more successful launch."
Using proprietary Internet monitoring technology combined with a patent-pending content analysis methodology, Brandimensions detects, analyzes and generates intelligence on tens of thousands of relevant comments about television shows and other entertainment products on a daily basis. The company scans the entire scope of the Internet and analyzes the most pertinent content to measure for assigned sentiment scores and share of discussion, rating the physical and emotional value of the results (positive or negative) to produce the relevant categorization records of information in all its reports.
This report is the latest generated by BrandIntel, which is part of Brandimensions' core business that focuses on online market intelligence, including the entertainment industry. BrandIntel provides key decision-makers access -- both through reports and via a customized online client environment -- to daily metrics regarding consumer perceptions, purchasing behavior and interests and valuable competitive intelligence.
To schedule interviews with Brandimensions, please contact Jason Keith of Lois Paul & Partners at (781) 782-5848. To purchase the report, please contact Brandimensions' Dan Kidd at (815) 477-2059, or dkidd@brandimensions.com.
About Brandimensions Inc.
Incorporated in 2001, Brandimensions (www.brandimensions.com) delivers actionable market intelligence and brand protection solutions that solve everyday business challenges. The company's unique methodology, which combines the power of technology with the intelligence of human analysis, enables the delivery of industry leading practices and programs in market intelligence and brand protection. Brandimensions is a rapidly growing, client focused, ambitious company quickly establishing itself as the industry benchmark in both Market Intelligence and Brand Protection services. Brandimensions believes in its clients and is committed to delivering an actionable business service to the best of its abilities each and every day. Headquartered in Toronto, Canada, Brandimensions' offices are located in the United Sates and Singapore.
CONTACTS: Jason Keith Lois Paul & Partners 781-782-5848 jason_keith@lpp.com Maxine Friedman Brandimensions 646-202-9387 mfriedman@brandimensions.com
SOURCE: Brandimensions
Source: MARKET WIRE
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