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Yahoo! Upgrades Finance Site

Posted on: Monday, 17 July 2006, 15:00 CDT

As part of an upgrade to its Yahoo! Finance site, Yahoo! has launched several new products to expand its suite of tools and services for investors and publishers. Among the new offerings are interactive stock charts and new financial syndication tools.

The new online offerings include new stock charts, content syndication badges for distributing news and data to online publishers, enhanced financial message boards and a news video initiative that includes several new providers of business-focused video news.

The new Yahoo! Finance charts, which have launched in beta, build on the site's collection of financial data and information. Key product enhancements and additions include full-screen charts that use Flash and dhtml technologies, historical charting capabilities dating back decades, and customizable technical analysis indicators for sophisticated investors.

The dynamic charts also include educational information for novice investors and students, and now come with one-click buttons to easily print and email customized charts.

In addition to the new stock charts, Yahoo! Finance has launched the Yahoo! Finance Badge, a web tool that allows websites of all sizes to publish stock charts, quotes, and news headlines from Yahoo! Finance, free of charge. Publishers simply complete a three-step sign-up process to receive the code, which is then cut-and-paste onto their website or into a blog post.

Yahoo! Finance is the first publisher to syndicate financial tools and data, without requiring paperwork or distribution fees from every publisher. The ability to distribute tools and data stems from the development of a new stock ticker platform in which Yahoo! Finance receives and processes market data directly from the leading US stock exchanges: NYSE, Nasdaq and AMEX.

Yahoo! Finance has also launched an enhanced version of its stock message boards, in which users can rate individual messages based on the quality of the post, and then use the overall community ratings to sort and filter messages based on a preferred quality level.

As well as the new tools and services, Yahoo! Finance will also boast a news video initiative that will aggregate business news clips from a variety of leading providers. The new video service is launching with news from ABC.com, CNN.com, Forbes.com and SmartMoney, and will soon feature video from additional outlets.

"Over the past decade we've established the most engaged financial community on the internet, and we remain focused on providing the most innovative products for our users," said Peggy White, general manager of Yahoo! Finance. "We believe these new tools will significantly deepen our audience's engagement with Yahoo! Finance, both on and off our network."

Source: Datamonitor

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