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Allison & Partners' Los Angeles Office Sees Steady Growth in Media, Technology and Entertainment Business

Posted on: Monday, 17 July 2006, 15:00 CDT

Allison & Partners announced today that its Los Angeles office has dramatically increased its presence in technology, media and entertainment, with a host of client wins. Building on a portfolio that includes Sony Electronics, WorldWinner and Platinum Studios, the firm has added Gamefly, Spot Runner, AlternaTV and ETV to its growing client list.

Additionally, the firm recently hired Emily Scherberth to serve as a director in its consumer technology practice. Previously with Fleishman-Hillard, Manning Selvage & Lee and Porter Novelli, Emily has managed successful integrated marketing communications campaigns for high-profile brands such as Yahoo!, Citysearch, Match.com and AT&T.

"Los Angeles is truly at the forefront of the converging worlds of media, entertainment, and technology," said Scott Pansky, general manager of Allison & Partners, Southern California. "As more of these companies emerge, there will be a growing need to both differentiate themselves from competitors and reach their target consumers through smart, effective marketing communications. Our significant experience in this space makes Allison & Partners uniquely qualified to help these companies navigate the communications challenges that come with entering new arenas."

Allison & Partners/Los Angeles, based in Santa Monica, will be handling brand positioning, media relations, expert programs and consumer promotional campaigns for the following new clients:

-- AlternaTV - Started by renowned Hollywood director Peter O'Fallon ("Suicide Kings"), AlternaTV is best known for its flagship property "Live from the Gig" (www.livefromthegig.com). Featuring four-camera coverage of every live show emanating from The Gig, Hollywood's premier live music venue, the site is the first of its kind to provide a comprehensive Web offering for live music fans. O'Fallon plans to build AlternaTV into a multi-faceted online content provider including comedy, original programming and much more.

-- Gamefly - Gamefly is the leading online video subscription rental service. Having debuted on the Web in 2000, the company was founded by former Hollywood talent agent Sean Spector, who saw the need early on for a vast catalog of rentable games available through subscription.

-- Spot Runner - The world's first Internet advertising agency, Spot Runner was designed to service the needs of locally-owned businesses that for years have been overlooked by large advertising firms. Spot Runner represents the democratizing power of the Internet and is leading the charge in convergence.

-- ETV ON DEMAND - Building on the theme of accessibility, ETV ON DEMAND is a leading global distributor of interactive high quality entertainment content providing a full screen, high resolution delivery system for both its own content and that of third-parties.

In addition to the new technology-focused business, Plymouth Gin has engaged Allison & Partners/Los Angeles to increase its brand awareness in the Los Angeles market. The company was recently bought by Absolut parent V&S and is expanding the brand's presence in Los Angeles. Allison & Partners' media might and entertainment ties will help launch a new look for the more than 200 year-old brand. Key elements of the campaign include media relations, sponsorship negotiation, events and entertainment industry outreach.

Orange County Office Opens

In addition to offices in Santa Monica and San Diego, Allison & Partners recently opened an office in Orange County. "The company's expansion into Orange County solidifies the firm's competitive position in this vital region," said Scott Allison, CEO of Allison & Partners. Earlier this year, the firm secured work from the County of Orange to lead its disaster preparedness campaign.

About Allison & Partners

Allison & Partners is a national independent communications firm with practice areas in consumer, professional services, government & public affairs and technology. The firm builds customized programs integrating media relations, cause-related marketing, brand building, customer and internal communications, public affairs and promotional services. Allison & Partners is a member of Pinnacle Worldwide, an international network of independently owned communications firms around the world. www.allisonpr.com.

Source: Business Wire

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