Social Networking Sites Help Businesses Gain Exposure, Says StartupJournal.Com
Posted on: Tuesday, 18 July 2006, 06:00 CDT
NEW YORK, July 18 /PRNewswire/ -- For start-ups on a shoestring budget, the opportunity to gain widespread exposure at no cost may seem too good to be true, says StartupJournal.com, The Wall Street Journal's guide for entrepreneurs. But networking sites like MySpace allow groups -- including businesses -- to create online communities for free. As a result, new ventures eager to establish an initial customer base can benefit by creating a network on MySpace and inviting "friends."
A page on MySpace usually includes a photo and description of what the group or business is about, as well as additional pictures or artwork, video, audio and links to Web sites, such as a company home page. Groups also can post news bulletins and launch user discussions. To get members to join, a group must make or receive membership requests. A group's members are listed on its page and vice versa. Facebook.com is another networking site aimed at college and high school students.
"Software tools and online services can help generate sales leads without the usual legwork and the often-inefficient cold calling," said David Patton, editorial director, StartupJournal.com. "Entrepreneurs can choose from a host of tools that help them address an old problem: how to sign up new customers when you have small or nonexistent sales resources -- and must compete with corporations with deep pockets and big reputations."
Some online networks, like LinkedIn, let you find sales leads through mutual acquaintances. Others are more like beefed-up phone directories, offering exhaustive lists of corporate personnel and their contact information. Still others offer comprehensive background information on prospective clients, culled from press releases, news reports and other sources. Some offer a combination of these features.
"Online networking can help small businesses generate sales leads without the usual legwork and the often-inefficient cold calling," said Mr. Patton.
For more information and guidance on starting and running a business or franchise, visit http://www.startupjournal.com/.
About StartupJournal.com
StartupJournal.com, from The Wall Street Journal, is the Internet's premier site for entrepreneurs seeking guidance on starting or buying a business or franchise.
StartupJournal.com
CONTACT: Beth Brody of Brody PR, for StartupJournal.com,+1-609-397-3737, Beth@BrodyPR.com
Web site: http://www.startupjournal.com/
Source: PRNewswire
Related Articles
- PointClear: Social Media Can Be A Tool For Sales Lead Generation
- Northern Europe's Leading Airline Group Selects RSA(R) Data Loss Prevention Suite to Secure Its Information Assets
- 66% of Financial Services Companies Are Not Communicating Via Web Site Home Pages About Current Global Economic Crisis
- FORIX Integrates Sales Leads Ordering Powered By USADATA to Its PrintBridge Software
- CircleUp Launches Social Communications Widget for Group Web Sites and Social Networks
- YET Increases Sales Leads Tenfold in First Six Months With 3D PartStream.NET
- USADATA Announces Sales Leads Solution and Partnerships With Castle Press, Flexeprint and Kelley Solutions
- J.D. Power and Associates Reports: As the Internet Plays a Bigger Role in Helping Consumers Purchase Vehicles, Auto Dealers Are Increasingly Satisfied With the Online Buying Services Providing Sales Leads
- Leading Liberal Groups Likely to Fight Roberts
- Craven Appointed Executive Vice President, Global Sales and Marketing Group; Johnson Named President and General Manager, Network Signaling Division
 |
 |
User Comments (0)
RSS Feeds