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Time Inc. Magazines See 30% Increase in Business Results Using Goodmail Systems' CertifiedEmail

Posted on: Tuesday, 18 July 2006, 09:00 CDT

MOUNTAIN VIEW, Calif., July 18 /PRNewswire/ -- Time Consumer Marketing, Inc. and Goodmail Systems today announced that Time experienced a 27 percent to 30 percent overall increase in positive response rates using Goodmail Systems' CertifiedEmail service for trusted email. Sending email to subscribers of Time Inc. brands including Fortune, Business 2.0, People, Sports Illustrated, and Entertainment Weekly, marketers found a significant improvement in email click-through rate, and web site logins for CertifiedEmail messages as compared to a control group of non-CertifiedEmail messages.

(Logo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060531/NYW044LOGO )

As part of a three-month test phase which targets multiple magazine subscription lists in a variety of applications, Time sent an email describing new functionality on their online customer service site to active readers of several magazines, including Fortune, Business 2.0, People, Sports Illustrated, Time, Teen People, Sports Illustrated for Kids, and Entertainment Weekly. Users were given various options to manage their subscriptions, such as renewing, paying bills, and making changes to their account information. Compared to the non-CertifiedEmail messages, subscribers who received CertifiedEmail messages showed the following index scores:

* Click-through rate: 130 percent * Site login: 128 percent * Customer service option selected: 127 percent

"The business benefits of CertifiedEmail - assured delivery of messages to our subscribers with all links and images presented intact - had a clear impact on results," said Ernie Vickroy, a marketing director at Time Consumer Marketing, Inc. "Trusted, authenticated CertifiedEmail messages resulted in higher click-throughs, and improved program response rates."

The ability of Goodmail's CertifiedEmail service to drive response rates is based on the following features:

* Assured delivery * Full functionality * Trust icon in the user inbox

CertifiedEmail is Goodmail's service for restoring trust to email communications among volume email senders and their consumer recipients. Accredited senders with the best email practices can choose to send their marketing and transactional messages via CertifiedEmail, which imprints a cryptographically-secure token on outgoing email messages and lets participating ISPs and mailbox providers like AOL and Yahoo! assure delivery of those messages to the server-level inbox. Many ISPs today routinely disable links and images as a security precaution against phishing and other forms of email-based fraud. CertifiedEmail messages are clearly labeled and presented with all links and images and intact.

"Commercial senders like Time understand the value of trusted email communications with their customers," said John Ouren, senior vice president of sales and business development for Goodmail Systems. "We're delighted to see immediate market evidence of the effectiveness of CertifiedEmail in lifting response rates and business results, and honored to be a part of their subscriber communications platform."

About Goodmail Systems

Goodmail created the CertifiedEmail service, the highest standard in email certification, to provide a safe and reliable class of email for the benefit of consumers, legitimate senders and mailbox providers. The Goodmail CertifiedEmail service offers a new class of email that will help shield consumers from fraud and phishing. Goodmail's executives are respected and trusted by key thought leaders in the industry and have become a major voice in the dialog on solving the vexing problems that affect the email ecosystem. For more information about Goodmail, visit the company's web site at: http://www.goodmailsystems.com/.

About Time Inc.

Time Inc. is the world's leading magazine publisher, with more than 150 titles that are read more than 300 million times worldwide on a monthly basis and account for nearly a quarter of the total advertising revenues of U.S. consumer magazines. Time Inc. is a wholly-owned subsidiary of Time Warner Inc., a leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks and publishing. http://www.timeinc.com/.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060531/NYW044LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

Goodmail Systems

CONTACT: Karen Hopp for Goodmail Systems, +1-212-798-1443 orKHopp@connors.com

Web site: http://www.goodmailsystems.com/http://www.timeinc.com/

Source: PRNewswire

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