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Mobixell Announces V-Mark Viral Mobile Content Distribution Solution

Posted on: Tuesday, 18 July 2006, 09:00 CDT

Mobixell Networks, a leading provider of mobile multimedia value added services (VAS) solutions announced today the release of V-Mark, an innovative solution that enables mobile operators to create new content-sharing communities. V-mark delivers the power of viral distribution and social networking to the world of mobile multimedia. Mobixell expects to deploy V-Mark at three mobile operators in 2006.

Social networking and viral content distribution have proven highly effective growth drivers for the Internet. V-mark enables online social networks such as YouTube and MySpace, which currently draw millions of internet users every day, to go mobile. Empowering subscribers to share personal content any time anywhere, opens up a new distribution channel with the potential to dramatically impact mobile multimedia traffic and revenues.

With Mobixell's V-Mark, mobile operators can create and manage a viral ecosystem of subscribers, content providers, and advertisers. An end-to-end solution, V-Mark supports the entire process from establishing a content portfolio from a variety of sources through distribution and analysis. V-mark capitalizes on Mobixell's multimedia expertise to reliably deliver dynamic, compelling, high-quality multimedia.

With V-mark, operators can leverage their existing portfolio of multimedia content and services with creative new business models. The V-Mark solution powers four new business services including Viral Fun to Share Content, Viral User Generated Content, Viral Advertising, and Viral Promotion of Premium Content.

"V-Mark delivers on our commitment to helping operators maximize their investment in multimedia services," said Amir Aharoni, CEO and President of Mobixell Networks, "By creating social networks that share content, V-mark can drive dramatic increases in multimedia revenues. We have put our expertise and experience to work to deliver benefits for the entire value chain, including content providers, sponsors and subscribers."

About Mobixell Networks

Mobixell Networks provides advanced multimedia technology and business solutions for mobile network operators. Mobixell's reliable, carrier-grade network-based solutions offer advanced multimedia value-added services including rich media adaptation, transcoding, optimization, super distribution, mobile viral marketing and security. With Mobixell, operators can increase mobile data traffic, reduce support overhead, and realize faster ROI on next-generation infrastructure.

Mobixell's solutions have been deployed at top-tier carriers on five continents and handle rich media content for millions of subscribers every day. Providers rely on Mobixell to ensure delivery of only the highest-quality multimedia - raising user satisfaction, lowering churn, and safeguarding crucial content revenue streams.

Founded in 2000, Mobixell is headquartered in Boston with offices and operations in North America, Europe, APAC, and Japan, and an R&D center in Israel. For more information, visit the company's web site at www.mobixell.com.

Source: Business Wire

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