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LiveWorld Selected to Provide Online Community Services for MTV Networks Latin America's LaZona.Com Service

Posted on: Tuesday, 18 July 2006, 12:00 CDT

LOS GATOS, Calif., July 18 /PRNewswire-FirstCall/ -- LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK) (http://www.liveworld.com/ ), a leading online community agency, announced today that MTV Networks Latin America (a unit of Viacom, NYSE: VIA, VIA.B) has selected LiveWorld as the provider of its new social networking site for bands and music lovers, LaZona.com.

"LaZona.com is the perfect initiative to fulfill our strong, long-running commitment to both the digital media segment and the discovery and cross border promotion of new Latin American musical talent," explained Luis Goicouria, Vice President of New Media for MTV Networks Latin America. "We identified LiveWorld's Community Center platform and their expertise at managing and moderating virtual communities to be the ideal online community solution for LaZona.com," added Goicouria.

"We're delighted to work with MTV Networks Latin America on LaZona.com, which we think is the coolest and hottest music community in the world," said Peter Friedman, Chairman & CEO of LiveWorld. "Our platform is the perfect solution for such a unique service as LaZona.com, which provides a great virtual space for bands and music fans across Latin America to meet and interact with each other," added Friedman.

About LiveWorld, Inc.

LiveWorld is the leading interactive agency specializing in online customer communities and social networking for Fortune 1000 companies. LiveWorld creates, operates, and moderates online communities based on its unique community applications and moderation platform. LiveWorld solutions enable companies to strengthen customer relationships, increase revenues, and reduce costs. With twenty years of experience and nearly $10 Million in revenue, LiveWorld is the trusted partner of leading brands worldwide. Client companies include America Online, A&E Television Networks, AOL UK, BEA Systems, BlogSafety, eBay, The Campbell Soup Company, Discovery Communications, Dove, HBO, Intel, MINI Cooper USA, MTV, QVC, Tulane University and TV Guide. LiveWorld is headquartered in Los Gatos, California and deploys its services in over 30 country-language combinations.

About MTV Networks Latin America

MTV Networks Latin America, Inc., a unit of Viacom Inc., owns and operates MTV Latin America, Nickelodeon Latin America, VH1 Latin America, Viacom Networks Brazil and the MTV Networks Digital Suite, a package of five digital services - MTV James, MTV Hits, VH1 Soul, VH1 Mega Hits and Nickelodeon's GAS (Games and Sports for Kids).

"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:

This press release contains forward-looking information concerning LiveWorld's future expectations, forecasts and prospects. These statements include those regarding LiveWorld's current or future financial performance including potential revenue. Actual results may differ materially from those expressed in the forward looking statements made by LiveWorld as a result of, among other things, the state of the economy, LiveWorld's ability to successfully deliver upon its contractual commitments, clients continuing their ongoing relationships with the Company, LiveWorld's ability to acquire new customers, changing accounting treatments, and other risks applicable to the Company. (See the Company's Q3, 2002 10Q filing for a list that includes other possible risk factors.)

LiveWorld Contacts PR Contact: Betty Taylor, bettyt@krause-taylor.com, Ph: 408-918-9080 IR Contact: Brinlea Johnson: The Blueshirt Group, for LiveWorld, 212-867-2593

LiveWorld, Inc.

CONTACT: PR, Betty Taylor, +1-408-918-9080, orbettyt@krause-taylor.com ; or IR, Brinlea Johnson of The Blueshirt Group,+1-212-867-2593, both for LiveWorld

Web site: http://www.liveworld.com/

Source: PRNewswire-FirstCall

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