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Hollywood Studios Unveil Movie Ratings by E-mail

Posted on: Tuesday, 18 July 2006, 18:10 CDT

LOS ANGELES (Reuters) - Hollywood's major studios on Tuesday unveiled plans to e-mail parents movie rating information to help people who want to know more about new films' language or other content before letting kids see them.

The new service, called Red Carpet Ratings, is part of the Motion Picture Association of America's ongoing effort to more fully inform potential audiences about movies that began with creation of the U.S. movie ratings system 38 years ago.

Parents can sign up for the new service at the MPAA's Web site, MPAA.org, or at filmratings.com. E-mails will be sent out weekly, generally on Tuesdays, the MPAA said.

The MPAA represents Hollywood's major studios in government and public policy matters.

"With today's parents on the go, we want to make it even easier for them to keep up with the latest film ratings," MPAA Chief Executive Dan Glickman said in a statement.

In the United States, films released by MPAA members, and often by independent distributors, are given ratings based on depictions of violence, of sex, cursing and other content. An "R" rating, for instance, means that children under 17 years old must be accompanied by a parent or adult guardian.

Along with e-mails, which can be received on PCs, laptops and handheld devices, the MPAA said it is distributing new ratings posters to retailers and movie theaters and posting "frequently asked questions" about ratings on its Web site.

Reuters/VNU

Source: REUTERS

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