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ValueClick's AdWare Announces Browser-Based NETWORK Solution; Agencies Can Now Manage National TV Media Buys from Any Location and at Any Time

Posted on: Monday, 30 June 2003, 06:00 CDT

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--June 30, 2003--ValueClick, Inc.'s (Nasdaq:VCLK) AdWare Systems subsidiary, a leading provider of advertising agency, media and content management solutions, today announced the release of the browser-based version of its NETWORK product for managing network, national cable and syndicated television media purchases. Through this enhanced version of NETWORK, users now have the flexibility of managing their national TV advertising buys from any location and at any time, on any computer with Web access.

With today's announcement of NETWORK's enhancements, AdWare now offers a complete, browser-based Media Management solution suite -- including NETWORK, BROADCAST for local media buys, and PRINT for print and outdoor media buys. This achievement makes AdWare the only major provider of a Web-based suite of media buying solutions that encompasses all offline media channels.

Key features of the enhanced AdWare NETWORK product include:

-- Access NETWORK Anywhere, at Any Time: Through NETWORK's

browser-based interface, users now have the flexibility and

convenience of accessing NETWORK from any computer with Web

access, regardless of location or time of day.

-- Platform Independence: NETWORK users can now work from any

Internet-ready computer - PC or Mac - without the need for

mainframe emulation software.

-- Faster Analysis of National TV Advertising Packages: NETWORK

now includes a "pre-buy" feature that enables media buyers to

analyze network TV advertising packages online, without having

to download ratings and other analytical information. Through

the pre-buy feature, media buyers can run "what-if" scenarios

to assess the suitability of advertising packages for their

campaigns, and then purchase the packages that best fit their

needs with an additional few clicks.

"With this enhancement of NETWORK, AdWare continues to lead the industry in solutions that are both powerful and easy to use," said Bill Hewitt, general manager of AdWare Systems. "Our browser-based Media Management solution suite lets our customers fulfill their media purchases and manage the associated scheduling, tracking, analysis, billing, and payment functions from any Web-enabled computer, regardless of location or time. The enhanced NETWORK solution is yet another example of AdWare helping agencies perform at a higher level."

About ValueClick, Inc.

ValueClick, Inc. offers marketers innovative media and technology solutions to achieve their multi-channel marketing goals of acquiring, retaining and growing customer relationships. ValueClick, Inc. has offices worldwide and drives measurable results to clients such as Best Buy, Wells Fargo, eBay, and McCann-Erickson WorldGroup. For more information, please visit www.valueclick.com.

About AdWare Systems, a wholly owned subsidiary of ValueClick, Inc.

A subsidiary of ValueClick, Inc., AdWare is an applications service provider (ASP) delivering high-quality information management systems and services for the global offline marketing communications industry. AdWare is based in Louisville, Kentucky, with offices in New York and Toronto. AdWare's clients include McCann-Erickson WorldGroup, The Coca-Cola Company, Goodby Silverstein and Partners, and The Martin Agency. For more information, please visit www.adware.com.

This release contains forward-looking statements that involve risks and uncertainties, including trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 28, 2003, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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