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Strategy Analytics: Nokia, Motorola and Sony Ericsson Set Record Highs As Global Mobile Phone Shipments Reach 230 Million Units in Q2 2006

Posted on: Thursday, 20 July 2006, 09:00 CDT

Global mobile phone shipments grew a healthy 26 percent year-over-year, to reach 235 million units in Q2 2006, according to the latest research from Strategy Analytics. Nokia and Motorola dominated sales and accounted for a record 55 percent combined share during the quarter, as described in the newly published Q2 2006 Global Handset Market Share Update report.

Neil Mawston, Associate Director of the Wireless Device Strategies (WDS) service at Strategy Analytics said, "Motorola has recorded an average 52% annual growth over the last four quarters, while Nokia has averaged 32%. If Motorola can continue this breakneck pace - a stretch, but not totally inconceivable given the strength of their core designs - it would overtake Nokia in the first half of 2007. The stars would need to align for Motorola on additional new products, 3G, and component supply, but this should be a strong warning for Nokia which should feel pressure to more rapidly improve both entry- and mid-tier product offerings in terms of both designs and numbers."

Chris Ambrosio, Director of the Wireless Device Strategies (WDS) service, added, "Sony Ericsson is another vendor who has achieved both balanced product design and brand relevance with its Walkman products, resulting in record highs for the joint venture in shipments, revenues and profits. The important story for Sony Ericsson is the notable improvements in getting new products out and into channel on time - and profitably. If Sony Ericsson can continue in this area, where it has struggled in the past, the Walkman and Cybershot brands from Sony have legs to provide strong growth well into 1H 2007."

Other findings from Strategy Analytics' Q2 2006 Global Handset Market Share Update include:

-- Sony Ericsson jumped back into fourth position for the first

time in 2 years, as demand surged for its Walkman music

phones;

-- The market share gap between Motorola (22%) and Samsung (11%)

opened to its widest point since 1999, as Samsung continued to

miss out on the boom in emerging GSM markets.

Exhibit 1: 2006 Global Shipments and Market Share Estimates - Top 5 Vendors Global Sell-In ( Millions ) Q2 '05 Q3 '05 Q4 '05 2005 Q1 '06 Q2 '06 --------------------------- ------ ------ ------ ------ ------ ------ Nokia 60.8 66.6 83.7 264.9 75.1 78.4 Motorola 33.9 38.7 44.7 146.0 46.1 51.9 Samsung 24.4 26.8 27.2 102.9 29.0 26.3 Sony Ericsson 11.8 13.8 16.1 51.1 13.3 15.7 LG 12.1 15.5 16.2 54.9 15.6 15.3 Others 44.2 48.8 57.6 197.2 46.6 47.7 --------------------------- ------ ------ ------ ------ ------ ------ Total 187.2 210.2 245.5 817.0 225.7 235.3 =========================== ====== ====== ====== ====== ====== ====== Global Share % Q2 '05 Q3 '05 Q4 '05 2005 Q1 '06 Q2 '06 --------------------------- ------ ------ ------ ------ ------ ------ Nokia 32.5% 31.7% 34.1% 32.4% 33.3% 33.3% Motorola 18.1% 18.4% 18.2% 17.9% 20.4% 22.1% Samsung 13.0% 12.8% 11.1% 12.6% 12.8% 11.2% Sony Ericsson 6.3% 6.6% 6.6% 6.3% 5.9% 6.7% LG 6.5% 7.4% 6.6% 6.7% 6.9% 6.5% Others 23.6% 23.2% 23.5% 24.1% 20.6% 20.3% --------------------------- ------ ------ ------ ------ ------ ------ Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% =========================== ====== ====== ====== ====== ====== ====== Total Growth YoY 17.6% 25.5% 24.9% 20.1% 29.6% 25.7%

About Strategy Analytics

Strategy Analytics, Inc., a global research and consulting firm, provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. With worldwide headquarters in Newton, MA, and principal offices in England, France and Germany, Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive Electronics, Broadband, Telematics, Wireless Strategies and Enabling Technologies. For more information, see www.strategyanalytics.com.

Source: Business Wire

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