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Deltathree Launches Integrated Marketing System to Provide Personalized Offers to Service Provider Customers

Posted on: Thursday, 20 July 2006, 12:00 CDT

NEW YORK, July 20 /PRNewswire-FirstCall/ -- deltathree, , a leading provider of Voice over Internet Protocol (VoIP) hosted communications solutions for service providers, resellers and consumers worldwide today announced that it has selected Pontis Ltd., a primary provider of software marketing systems for communication service providers worldwide, to launch its Integrated Marketing System as an additional component to deltathree's Outsourced Platform Solution and iConnectHere, Consumer VoIP offering.

"In our business, the ability to target the right plans to the right customers is a key success factor," said Guy Gussarsky, deltathree Executive Vice President of Sales & Business Development. "Pontis enables us to do what has previously been challenging -- to provide highly targeted offerings based on individual customer behaviour. We are confident that these capabilities will further differentiate our offering to our customers and extend their overall life time value. I am also pleased that our partners will be able to offer more compelling plans and offerings, to increase their VoIP revenues and their own customer loyalty."

The Integrated Marketing System enhances deltathree's ability to frame, implement and manage a portfolio of targeted offers and promotions based on real-time customer behaviour. As a new component of deltathree's Outsourced Platform Solution, service providers will now be able to introduce enhanced offers that will lead customers to purchase the most relevant service plan, and in addition, enable sophisticated up sell and cross sell activities. The system is designed to enable the marketing and sales teams to self-manage and perfect the overall purchasing and usage experience for the end users, thus increasing customer satisfaction and overall retention.

"Our solution is being used by mobile and cable operators for messaging and content services, and I am pleased that deltathree will be putting its unique capabilities to work for Voice services," said Michael Kerbis, CEO of Pontis. "Using the Pontis solution, deltathree can now offer its customers a larger variety of targeted offerings, driving both higher revenues and customer satisfaction. As some of deltathree's customers are major operators, the Pontis system will also enable them to effectively market offerings to their end users."

For nearly a decade deltathree has been recognized as a global innovator of VoIP products, applications and infrastructure. deltathree's Outsourced Platform Solution enables service providers to offer comprehensive VoIP products and services to their consumers worldwide. The Integrated Marketing System will now be added as a new feature to its already existing Outsourced Platform Solution components: billing, eCommerce, fraud management, soft- switch applications, Customer Premise Equipment (CPE) configuration, and network management and will enhance the overall hosted VoIP solution.

About deltathree

Founded in 1996, deltathree is a leading provider of integrated Voice over Internet Protocol (VoIP) telephony services, products, hosted solutions, and infrastructure. deltathree offers customers high quality Internet telephony solutions that are viable and cost-effective alternatives to traditional telephone services. Supporting hundreds of thousands of active users around the world, deltathree serves customers through its two primary distribution channels: the Service Provider and Reseller channel and the iConnectHere direct-to-consumer channel. deltathree offers a broad suite of private label VoIP products and services as well as a back-office platform for service providers, resellers, and corporate customers. Based on deltathree's customizable VoIP solutions, these customers can offer private label telecommunications to their own customer bases, under either their own brand name, a white-label brand, and/or the iConnectHere or deltathree brand name. At the same time, iConnectHere, deltathree's direct-to-consumer offering, provides award-winning VoIP products directly to consumers and small businesses online using the same primary platform.

For more information about deltathree, please visit our website: http://www.deltathree.com/

About Pontis

Pontis is a leading provider of software marketing systems for Communication Service Providers worldwide. The company's mission is to empower Communication Service Providers to provide customers with the optimal product offering and purchasing experience.

For more information about Pontis, please visit our website: http://www.pontis.com/

Forward looking statements in this release involve a number of risks and uncertainties including, but not limited to, product demand, pricing, market acceptance, changing economic conditions, risks in product and technology development, the effect of the Company's accounting policies as well as certain other risk factors.

deltathree

CONTACT: Investor Relations Contact - Erik Knettel of The GlobalConsulting Group, +1-646-284-9415, eknettel@hfgcg.com; or Media RelationsContact - Lukas Brenowitz of deltathree, Inc., +1-212-500-4836,Lukas.brenowitz@deltathree.com

Web site: http://www.deltathree.com/http://www.pontis.com/

Source: PRNewswire-FirstCall

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