MOTOR TREND Radio Brings Auto Expertise to XM Satellite Radio
Posted on: Friday, 21 July 2006, 12:00 CDT
MOTOR TREND, the world's automotive authority and part of the PRIMEDIA Consumer Automotive Group, today announced XM Satellite Radio will broadcast MOTOR TREND Radio as of Saturday, July 22, expanding its national audience reach by more than six million listeners. MOTOR TREND Radio will be available every Saturday on XM Satellite Radio's America Right channel (XM 166) from 6-8pm EST.
"Aligning ourselves with XM Satellite Radio was an obvious next step in keeping MOTOR TREND at the forefront of the automotive industry and delivering our brand to more tech-savvy listeners," said Ira Gabriel, publisher of MOTOR TREND. "Satellite radio is the future of in-vehicle entertainment and XM Satellite Radio provides the brand with a new outlet to connect with our readers and demonstrate our commitment to innovation in automotive journalism."
XM Satellite Radio has an audience of more than 6.89 million subscribers and can be accessed anywhere in the continental United States with a XM receiver. XM offers more than 170 digital channels of choice from coast to coast: the most commercial-free music channels, sports, talk, comedy, children's and entertainment programming; and the most advanced traffic and weather information.
"MOTOR TREND Radio provides listeners an immediate connection to the MOTOR TREND world with relevant and timely data, consumer information and interesting panel discussions and features," said Bob Long, host, MOTOR TREND Radio. "By bringing the magazine to life through talk radio, we present listeners with the exciting opportunity to interact directly with our editors and celebrity guests from the automotive world."
Now in its fourth year, MOTOR TREND Radio is hosted by automotive veteran, Bob Long and features interviews with its award-winning editors, influential industry leaders, and other fascinating personalities in the automotive industry, along with the latest news and insider information about motor sports, road tests, future products and live coverage of major events and auto shows. In addition to satellite radio broadcasts, the show can be heard on the Talk Radio Network's 116 terrestrial affiliates. For more information on channels and listings, please visit www.motortrend.com.
About MOTOR TREND MAGAZINE
MOTOR TREND, a PRIMEDIA publication, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.1 million. Internationally recognized as the world's number one automotive authority, MOTOR TREND is one of the leading brands in automotive publishing. The MOTOR TREND brand is comprised of MOTOR TREND Classic, motortrend.com; MOTOR TREND Radio; Truck Trend; MOTOR TREND International Auto Shows; MOTOR TREND en Espanol; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards program.
Source: Business Wire
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