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With Frenzied Growth, Search Industry Gears Up for Search Engine Strategies (SES) San Jose 2006; Features Conversation With Google CEO Eric Schmidt

Posted on: Monday, 24 July 2006, 15:00 CDT

Against the backdrop of an increasingly competitive search industry, marketers are set to converge in San Jose, CA, for Search Engine Strategies (SES) Conference & Expo 2006 to glean the latest expert insights. The premier search industry event - one in a series of global conferences - runs August 7-10, 2006, at the San Jose McEnery Convention Center. The popular conference features a session with Google CEO Eric Schmidt along with over 60 other panels and sessions on timely topics including social search, click fraud and demographic targeting.

Bringing together search industry experts and representatives from the top search engines themselves, SES has gained a reputation as a provocative forum for marketers to gain up-to-the-minute advice from colleagues and luminaries alike.

Google's Schmidt plans to talk with SES chair Danny Sullivan about Google's growth and the company's recent challenges. "A Conversation with Eric Schmidt" is scheduled for 10-10:45 am on Wednesday, August 9th.

"Marketers of all stripes are learning that search can't be ignored," said Danny Sullivan, chair of Search Engine Strategies, which is hosted by Incisive Media (FTSE: INM). "Today we're seeing stronger competition for limited search inventory together with rising prices. Our conference arms people with the hands-on, practical knowledge they need to make an impact, even if they're just getting into search. For those already deep in the trenches, this evolving industry means that the learning never ends."

Highlights in store at Search Engine Strategies San Jose '06 include:

-- Social Search track - A brand new track beginning with a social search overview and leading into topics such as "SEM via Communities, Wikipedia & Tagging"

-- Demographic targeting - It's now possible to target just women searching for a particular topic. Or just teens. Or men. MSN now offers this ability. How well is it working?

-- Branding & Search - What impact does search have on branding? Examine the role of search in building brand and how branding can support search.

-- Searchonomics - Be entertained with search stats offered up in fun fashion. Expected: Searches for dieting spike after the holiday eating season. Unexpected: Prom dress searches spike late in the year.

-- Click fraud-- Discover how to spot abnormalities and follow-up with search engines if you suspect a competitor or someone else is creating clicks to drive up your costs. Also discover the proactive things paid listing providers already do to protect advertisers.

-- "Pimp My Site" - How do you transform a site that has no search engine visibility into one that turns heads?

-- ClickZ Network (www.clickz.com) interactive marketing track - Learn about the latest in online video advertising, multichannel metrics, leveraging social media and more.

Free Expo Hall Admission

Admission to the Expo Hall is free, giving visitors an opportunity to register in turn for a free Pontiac Solstice convertible giveaway. For details on this and more about the San Jose event and other conferences in the series, visit www.searchenginestrategies.com.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a fast-growing specialist business information provider, based in the UK but with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. The company is listed on the London Stock Exchange (FTSE: INM).

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.

Source: Business Wire

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