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Rentrak Announces HealthiNation, Here!, Hollywood.Com TV, and Starz As New OnDemand Essentials Customers, and Adds Multiple System Operators Midcontinent, Service Electric Cablevision and Verizon

Posted on: Wednesday, 26 July 2006, 09:00 CDT

PORTLAND, Ore., July 26 /PRNewswire-FirstCall/ -- Rentrak Corporation today announced four new subscribers to its OnDemand Essentials(TM) VOD measurement system. Multi-year deals have been signed with HealthiNation, here!, Hollywood.com TV, and Starz. In addition, Rentrak has secured deals with multiple system operators (MSOs) Midcontinent, Service Electric Cablevision and Verizon, and extended its relationship with Insight Communications.

With the addition of these four on demand content providers, Rentrak now has 32 subscribers that are using OnDemand Essentials to access daily VOD content performance data in multiple ways. Subscribers include studios, cable and broadcast networks and VOD-only networks of all content types which feature movies on demand, subscription on demand, free on demand and real time encoding.

Content owners have access to reports such as Performance By Title, Title Audience Sharing, Weekly Top Titles and Competitive Performance by Network Category, which can be sorted by MSO, date range, TV markets, etc. OnDemand Essentials subscribers are using the daily information to better program and schedule on demand programming to compliment their linear networks, provide better promotion with their MSO partners, increase distribution and to attract advertisers to their free on demand content.

Rentrak now counts among its subscribers a total of 32 content providers, including CBS, CMT, Comedy Central, Cinemax(R), Expo TV, fuse, HBO(R), Hallmark Channel, Logo, Mag Rack, MTV, Music Choice, Nickelodeon, Noggin, National Geographic Channel, NBC Universal, NFL Network, Oxygen, Paramount Studios, Playboy TV, Ripe TV, Showtime, Sportskool, The N, TV Guide SPOT, VH1, Warner Home Video On Demand, and WWE.

Rentrak continues to establish its leadership position in the aggregation of on demand data for the industry by adding Midcontinent, Service Electric Cablevision and Verizon's FiOS TV to the MSOs currently providing data to OnDemand Essentials. These network operators join Bresnan, Cablevision, Charter, Comcast and Insight (who has extended its relationship with Rentrak). OnDemand content provider subscribers can view data in a uniform fashion across all eight MSOs currently working with Rentrak.

"We are very pleased with the industry's strong and positive response to our OnDemand Essentials. As we continue to develop new relationships with major networks and MSOs, we also strengthen Rentrak's position as an elite information management company," said Allan McLennan, president of Advanced Media & Information Division at Rentrak.

Cathy Hetzel, senior vice president, OnDemand Essentials at Rentrak commented, "OnDemand Essentials' detailed reports offer the entertainment industry in-depth knowledge into the viewing habits of a multidimensional consumer audience, facilitating the availability of more tailored programming and demonstrating its increased commitment to customer satisfaction."

"Having access to timely and detailed viewing information from Rentrak is critical for us to give viewers the best content experience," said Raj Amin, president of HealthiNation. "It also gives us the depth of information we need to quantify the value of our offering to our advertising partners."

"here! is delighted to be working with Rentrak to have essential and timely access to our on demand usage data. Being a leader in utilizing on demand technology to build a significant part of our business makes the Rentrak relationship a vital component for us going forward," said Karen Flischel, executive vice president and general manager of here! Networks.

About OnDemand Essentials(TM)

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides cable operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, web browser-based 24x7access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively by identifying trends, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's near-term focus centers on its Entertainment Essentials(TM) suite of services that is redefining measurement in the digital media era. Available by subscription, each Entertainment Essentials service provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies allowing executives to analyze detailed industry- wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/.

Contacts: Sallie Olmsted/Shawn Smith Rentrak Corporation 310/854-8124/8187

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Shawn Smith,+1-310-854-8187, both of Rentrak Corporation

Web site: http://www.rentrak.com/

Source: PRNewswire-FirstCall

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