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AT&T Wireless Super-Sizes Text Messaging Offer in Time for 'AMERICAN IDOL' Finale

Posted on: Monday, 24 May 2004, 06:00 CDT

REDMOND, Wash., May 24 /PRNewswire-FirstCall/ -- In time for the final voting episode of "AMERICAN IDOL" on FOX, AT&T Wireless has introduced a super-sized text messaging package for its customers. Starting today, customers can sign-up to send 1000 text messages and receive unlimited peer-to-peer messages per month for just $19.99, in addition to their monthly calling plan.

The company introduced the newest text messaging plan in order to meet the growing demand of customers who are increasingly using text messages as a means to communicate with friends, family, colleagues, and interactive television shows.

"Not only are more people using text messaging today, but these individuals are each sending more than we've ever seen before," said Glenice Maclellan, vice president of messaging services at AT&T Wireless. "We believe this new offer provides unmatched value for today's active text message users."

AT&T Wireless offers a variety of monthly text messaging plans starting at $1.99 per month. For a limited time, customers who sign up for any of the monthly text messaging plans can send an unlimited number of text messages during their first month on a plan. Additional information about can be found at http://www.attwireless.com/text.

About AT&T Wireless

AT&T Wireless is the second-largest wireless carrier, based on revenues, in the United States. With 21.692 million subscribers as of March 31, 2004, and revenues of more than $16.8 billion over the past four quarters, AT&T Wireless delivers advanced high-quality mobile wireless communications services, voice and data, to businesses and consumers, in the U.S. and internationally.

Forward Looking Statements

This press release contains "forward-looking statements'' which are based on management's beliefs as well as on a number of assumptions concerning future events made by management with information that is currently available to management. Forward-looking statements may include, without limitation, management's expectations regarding: our future financial and operating performance and financial condition, including the company's outlook for the fiscal year 2004 and subsequent periods; the outcome of our pending transaction with Cingular; subscriber growth; industry conditions; the strength of our balance sheet; our liquidity and needs for additional financing; and our ability to increase revenue, margins and operating free cash flow.

Readers are cautioned not to put undue reliance on such forward-looking statements, which are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside AT&T Wireless' control, that could cause actual results to differ materially from such statements. Without limitation these factors include: the risks associated with the implementation of our technology migration strategy, uncertainty concerning the effects of our pending transaction with Cingular, our ability to continue to reduce costs and increase the efficiency of our distribution channels, the potential competitive impacts of industry consolidation or alternative technologies, potential impacts on revenue and ARPU from competitive pricing and slowing penetration in the wireless industry, the effects of vigorous competition in the markets in which we operate, the risk of decreased consumer spending due to softening economic conditions, acts of terrorism, and consumer response to new service offerings. For a more detailed description of the factors that could cause such a difference, please see AT&T Wireless' filings with the Securities and Exchange Commission, including the information under the heading "Additional Factors That May Affect Our Business, Future Operating Results and Financial Condition" and "Forward Looking Statements" in its annual report on Form 10-K filed on March 5, 2004.

Danielle Perry

201-576-7707 (office)

908-391-3524 (wireless)

Jeremy Pemble

425-580-5997 (office)

206-696-6199 (wireless)

AT&T Wireless

CONTACT: Danielle Perry, +1-201-576-7707, office, or +1-908-391-3524,wireless; or Jeremy Pemble, +1-425-580-5997, office, or +1-206-696-6199,wireless, both of AT&T Wireless

Web site: http://www.attws.com/

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