KDPaine's New Public Relations Executive Dashboard Integrates Clipping Services, Web Analytics and Marketing Metrics
Posted on: Monday, 31 July 2006, 12:00 CDT
KDPaine & Partners today announced a new public relations executive dashboard that helps communications professionals integrate clipping services, web analytics and other marketing metrics for their various communications programs into one desktop dashboard. It can be customized to include any measure of success the client defines. Typically, the new executive dashboard will compare internal and external communications results and correlate them with media relations results like press clippings with web analytics like site traffic, or tracking metrics from government relations, social networking sites, events and sponsorships. FYIDashboard(TM), the new public relations executive dashboard, is based on the proven technology behind KDPaine & Partners' popular DIYDashboard application.
"FYIDashboard(TM) is a natural evolution of the success of the DIYDashboard(TM)," explained KDPaine & Partners CEO Katie Delahaye Paine. "With the growth of marketing mix modeling and the growing importance of social networking, it was natural to create a tool where all your results could be displayed in one place."
FYIDashboard starts with a "Dashboard Development" session that helps the client identify and prioritize the specific cross-departmental measures of success. Out of that session comes a draft set of metrics, which the client then approves. Once approved, the specific, customized entry modules are then created by KDPaine & Partners programmers. Once complete, KDPaine & Partners works with the client to train the appropriate personnel on how to update the information and generate the requisite charts and graphs that make up the public relations executive dashboard.
All charts generated by the FYIDashboard public relations tool are interactive, so the client can click on any bar or pie on the chart to view the underlying data. That data can include a link to the article, blog posting or email. Pricing for FYIDashboard starts around $17,500. The client can then choose from a variety of data entry, reading, coding, analysis and reporting option depending on his or her budget.
KDPaine & Partners is a New Hampshire based consultancy that provides plans, products and services that help public relations and marketing professionals measure their success and make better decisions for their organizations. For more information about KDPaine & Partners, go to http://www.measuresofsuccess.com/?source=kdp1opt.
Source: Business Wire
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