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MeeVee Expands Consumer Reach By Adding Hearst Newspapers As Newest Syndication Partner; Advanced TV Search and Discovery Service Helps Site Visitors ''Find Something to Watch''

Posted on: Tuesday, 1 August 2006, 12:00 CDT

MeeVee (www.meevee.com), the premier developer of personalized video entertainment search and discovery experiences for consumers on the Internet, today announced the expansion of their syndication offering to Hearst Newspapers, a division of Hearst Corporation (www.hearst.com), one of the nation's largest diversified communications companies. MeeVee is currently available on leading Hearst Newspapers, the Houston Chronicle and the San Francisco Chronicle; in addition, other Hearst properties are set to join later this year. MeeVee's partnership with Hearst Newspapers provides MeeVee access to an expanded audience, in several top markets. See the syndicated experience live at www.sfgate.meevee.com or www.chrontv.meevee.com.

Select Hearst Newspapers and other syndication partners offer site visitors an enhanced multimedia television guide experience based on MeeVee's patented technologies. Visitors that click on the MeeVee experience within co-branded partner sites will see promotional video for TV programs and be able to search for local television programming in real-time, by keyword, program, actor, or topic. Visitors that use MeeVee's TV guide can create personalized listings and get customized recommendations on what to watch. In addition, MeeVee's Internet TV directory and player allows visitors to browse for, and watch, the latest in Internet TV channels - all from within the partner Web sites.

MeeVee's syndication offering is seamlessly integrated to match the look and feel of a partner's existing Web site. When added to any Internet destination, MeeVee's proprietary private-label service delivers an additional layer of personalized entertainment and functionality, so visitors stay on sites longer. In turn, this 'stickier' user experience increases potential advertising revenues for MeeVee partners and presents advertisers with more direct opportunities to reach specific target audiences.

"More and more local newspapers are realizing the value of access to timely and targeted entertainment content," said Michael Raneri, CEO of MeeVee. "Working with a publishing giant like Hearst Newspapers introduces the power of MeeVee to a whole new audience of television enthusiasts. We're encouraged by the success of our syndication strategy and look forward to sharing the MeeVee experience with additional users from this new audience."

In addition to Hearst Newspapers, MeeVee continues to forge agreements with the nation's most popular newspaper sites, Internet destinations and cable companies in major markets throughout the U.S. For more information about MeeVee or to learn more about syndication partnerships, contact syndication@meevee.com.

About MeeVee

MeeVee, Inc., is the premier developer of personalized video entertainment search and discovery experiences for consumers on the Internet. MeeVee offers television viewers and video content enthusiasts a unique online community that provides a smarter, easier way to navigate the growing universe of television programming and video content. MeeVee's patented technology provides up-to-the-minute programming search capabilities and customized TV planning tools, to better track and monitor programming of interest. MeeVee also syndicates and licenses its television search and personalization service to leading newspaper portals, content providers and cable operators. For more details, please visit www.meevee.com.

Source: Business Wire

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