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Vizi Media Taps inFreeda For Mobile Marketing Solution; inFreeda's 1-800-411-METRO Brings Mobile Audience to Vizi Media

Posted on: Wednesday, 2 August 2006, 21:00 CDT

inFreeda, providers of advertising-driven no-cost directory assistance services on 1-800-411-METRO, today announced a sales representation agreement with Vizi Media. inFreeda's Press Thru Media(TM) will enable Vizi Media's clients to reach a mobile audience with highly relevant audio and text campaigns on an unprecedented pay for performance pricing schema.

Formerly known as Icon Advertising Solutions, Vizi Media is the premier interactive ad sales representation firm specializing in interactive, mobile and video media. Vizi Media boasts fifteen premium branded publishers, twenty exclusive major media properties and "boutique" specialty verticals with key audiences. Through a wide range of media properties including mobile and video channels, they develop custom media proposals tailored to their clients' needs.

inFreeda's 1-800-411-METRO provides premium zero-cost 411 directory assistance on an ad-supported platform. The service creates a dynamic new advertising medium for playing highly targeted audio ads over consumers' information request. inFreeda offers advertisers unprecedented response rates, averaging 4-6%, by matching the requested listing to the advertiser's business category. Following each ad, consumers are provided the opportunity to Press 1 to be directly connected to the advertiser or to receive an SMS mobile phone coupon. With inFreeda's Pay-for-Performance pricing schema, there is no cost to advertisers unless a "PressThru(TM)" action is taken.

"We are extremely excited to add inFreeda to the fertile palate of media properties that we represent," said Andrew Moskowitz, president of Vizi Media. "inFreeda's 1-800-411-METRO is a great example of performance-based mobile media that delivers an actively engaged audience to advertisers."

"We're wildly excited to be working with Vizi Media," stated Robert Wilson, vice president media sales of inFreeda. "Andrew's team represents only the best of the best interactive media. We're thrilled to bring inFreeda's purchase-ready mobile audience to Vizi Media's mix of premium publishers and look forward to creating unique effective campaigns for their clients."

About inFreeda

inFreeda offers advertising supported directory assistance and information search. The company's 1-800-411-METRO number creates a powerful new advertising media platform that links businesses with customers who are ready-to-buy. Headquartered in Menlo Park, California, inFreeda is a privately held company with investors including Hummer Winblad Venture Partners. For more information, visit www.infreeda.com.

About Vizi Media

Vizi Media is a professional Site Representation Company that exclusively represents a collection of 20 premiere sites including BizReport.com, Care2.com, Ruckus.com, RealGM.com, Starstyle.com, Accuradio.com, and Autoworld.com. Vizi Media is dedicated to bringing agencies and their clients' more access to meaningful audiences as they continue to build client relationships with the most relevant interactive platforms and properties. Vizi Media is located at www.vizimedia.com

Source: Business Wire

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