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Tribal Internet Marketing Signs Chinese Search Partnership

Posted on: Thursday, 3 August 2006, 12:00 CDT

'S-HERTOGENBOSCH, Netherlands, August 3 /PRNewswire/ -- Tribal Internet Marketing from 's-Hertogenbosch in the Netherlands has become the first search engine marketing company in the western world to collaborate with China's largest search engine, Baidu. Tribal IM will be an entry point for western companies wanting to be found by the majority of Chinese web users.

Over 56% of all Chinese Internet searches are processed by Baidu (source: iResearch.com). This makes Baidu the most visited Chinese website and - with over 123 million Internet users in China - the fourth most popular website worldwide (source: Alexa.com). Young Chinese web users in particular have embraced Baidu as their search engine of choice.

Worldwide interest in the Chinese market is growing and marketing via Chinese websites is becoming increasingly important for companies. As a completely Chinese search engine, Baidu plays a key role. Tribal IM can help organisations be found more effectively (by Baidu) through search engine marketing. "Chinese search engine marketing is a different ball game," said Jan Beekwilder, director of Tribal IM. "For one, the language creates unique challenges: the character writing, the variety of translations for the same word, the combinations of search terms. As a company, you have to keep that in mind when starting up a successful online campaign."

The partnership resulted from one of Tribal IM's customers (Philips) wanting to deploy more online activities in China. "We have been developing new activities in several countries for years now," Beekwilder continues. "It is very hard for companies to position themselves in the Chinese market. Which makes this collaboration even more exciting." Tribal IM is planning to also open a Chinese office within 12 months.

Translating a company- or product website is not enough to make an international online campaign a success. The back-office and the sales department will have to adjust to be able to cope with incoming international questions. Besides language, the website has to be adapted to local Internet customs and culture. Search term research can help companies make a giant push forward. By cooperating with Baidu, Tribal IM can now cumulate valuable information on the Chinese market, and rapidly translate this information to a more effective campaign. More info:

http://www.tribal-im.com/global_internet_marketing Notes to Editors

Tribal Internet Marketing is a full-service Internet company, specialised in search engine marketing. It belongs to the top search engine marketing companies in The Netherlands. Tribal Internet Marketing offers strategical support to several well-known organisations that have had search engine marketing in their (online) marketing mix for years. Tribal was started in 1999 and has experienced a strong growth. The company now has 40 employees and a large number of clients, Philips and Oce amongst others, to make their websites easier to find and more prosperous, both nationally and internationally.

http://www.tribal-im.com/

Tribal Internet Marketing

CONTACT: For further press information please contact: LEWIS, Tel:+31(0)40-2354600, Fax: +31(0)40-2354601, E-mail: marisap@lewispr.com

Source: PRNewswire

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