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WaveMarket Launches Location-Based Mapping Service With Canada's Leading Mobile Carrier

Posted on: Thursday, 27 May 2004, 06:00 CDT

EMERYVILLE, Calif., May 27 /PRNewswire-FirstCall/ -- WaveMarket, a pioneer in location-based services, and Bell Mobility, Canada's leading wireless carrier, have launched MapMe, a map-based directory service to allow consumers to navigate an interactive map on a mobile phone.

Bell Mobility customers can now use their mobile phone to locate themselves, find addresses and businesses, and show directory listings on a map -- as well as receive mapped directions on how to reach the desired destination. MapMe's functionality and ease of use is unmatched in North America and leads the future of Location Based Services (LBS).

"Bell Mobility is taking the lead in providing location-based services to its customers," said Tasso Roumeliotis, CEO of WaveMarket. "WaveMarket will continue to offer Bell Mobility innovative, compelling applications and services on top of the MapMe platform. MapMe is positioned to introduce a new generation of customers to the value of data services, like this location-based mapping service."

MapMe can be downloaded by Bell Mobility customers through their mobile browser.

About WaveMarket

WaveMarket Inc. is a pioneer in location-based alerts and blogging. WaveIQ, the company's software product suite, enables users to receive notifications based on user movements or location triggers. It is the world's first carrier-grade location trigger solution. WaveIQ also allows any mobile-handset user to spot and broadcast text and rich media to peers, groups or the world. Marketing to mobile carriers in the United States, Europe and Asia, WaveMarket's customers include, SK Telecom, Korea's leading wireless carrier and Bell Mobility, Canada's leading wireless provider. Headquartered in Emeryville, CA, WaveMarket has offices in Korea and Denmark. Founded in 2000, the company is financed by a group that includes Nokia Venture Partners, Intel Capital, and Telecom Italia.

WaveMarket Inc.

CONTACT: Julian Whitaker, Product Manager, of WaveMarket Inc.,+1-510-289-0122, or jw@wavemarket.com

Web site: http://www.wavemarket.com/

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