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Search Industry Gathers for Search Engine Strategies (SES) Conference & Expo 2006 Kickoff in San Jose; Google CEO Schmidt Session Slated for August 9th

Posted on: Monday, 7 August 2006, 15:00 CDT

The search industry converges en masse in San Jose this week for Search Engine Strategies (SES) Conference & Expo, which kicks off today. Marked by 25% growth in exhibiting companies, the premier search industry event -- one in a series of global conferences -- runs August 7-10, 2006, at the San Jose McEnery Convention Center, San Jose, CA. Several thousand marketers are in attendance to glean the latest insights from experts and colleagues alike in the fast-changing search industry. Social search, click fraud and demographic targeting will be among the topics featured at the popular conference, capped off by a session with Google CEO Eric Schmidt later in the week.

"A Conversation with Eric Schmidt" is scheduled for 10-10:45am on Wednesday, August 9th. SES chair Danny Sullivan plans to talk with Schmidt about Google's growth alongside the challenges and issues in search for a company of Google's stature.

"The excitement here leaves no question that the search marketing industry is explosive," said Rory Brown, managing director of Incisive Media plc. "The 25% increase in exhibitors we're seeing over last year is confirmation that marketers are serious about putting dollars into search."

"It's patently clear that the search industry is thriving more than ever," said Danny Sullivan, world-renowned search authority who heads up the popular SearchEngineWatch.com web site and event chair of Search Engine Strategies, which is hosted by Incisive Media (FTSE: INM). "The tremendous momentum here at SES is what draws people year after year. Our conference is the best opportunity for marketers to get the practical knowledge they can take back and implement, regardless of where they are in the search learning curve."

Opening day highlights of SES include an introduction to search for "newbies" by Sullivan himself along with an overview of social search -- a brand new track this year on this hot topic -- by Chris Sherman, executive editor of SearchEngineWatch.com. With online video advertising gaining traction with marketers, ClickZ Network/ClickZ.com executive editor Rebecca Lieb will help attendees get up to speed on online video formats, considerations, strategy, results and creative.

Search Engine Strategies Conference & Expo 2006 is the industry's most comprehensive forum dedicated to the search engine advertising and marketing sector. The premier global search industry conference series addresses search engine marketing and optimization alongside a plethora of search-related topics. Exhibitors include industry giants such as Google, MSN, Yahoo!

Free Expo Hall Admission

Admission to the Expo Hall is free, giving visitors an opportunity to register in turn for a free Pontiac Solstice convertible giveaway. For details on this and more about the San Jose event and other conferences in the series, visit www.searchenginestrategies.com.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a fast-growing specialist business information provider, based in the UK but with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. The company is listed on the London Stock Exchange (FTSE: INM).

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.

Source: Business Wire

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