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Mirror Image Enables Retailers to Turn Online Browsers Into Buyers; Dynamic Content Drives Retail Web Site Traffic, Sales

Posted on: Tuesday, 8 August 2006, 09:00 CDT

Mirror Image(R) Internet, an established provider of results-driven content delivery solutions powered by a patented global network, is delivering rich, interactive media in the form of streaming video and audio to enable retailers to turn Web shoppers into buyers.

Mirror Image works closely with its retail customers to stay on the cutting edge of interactive content. Customers in this space include Barewalls.com, Burton Snowboards, DaySpring, Furniture.com, FurnitureFan.com, Oakley, Pacific Sunwear and REI. These customers are serving a wide variety of content, including photographs, product descriptions, virtual models and even podcasts.

"Retailers are becoming continually more innovative in leveraging new types of, and uses for, rich and dynamic Web content," said Gustav Vik, president and chief operating officer for Mirror Image. "As their content service provider of choice, Mirror Image is closely in tune with the needs of our retail customers--resulting in interactive campaigns, engaged users and, ultimately, increased sales."

According to a recent JupiterResearch report, retail spending will increase from $81 billion in 2005 to $95 billion in 2006, and will grow to $144 billion in 2010. The report also states that the Internet will influence nearly half of total retail sales in 2010, compared to just 27 percent in 2005--proving that the market is currently strong and still growing.

To support the ever-growing use of rich media in retail Web sites, Mirror Image is currently executing a significant network upgrade, which upon completion will offer all retail customers 600 percent more streaming capacity than was previously available. This will enable retailers to stay ahead of the curve, showcasing their products by delivering dynamic content to more effectively engage users and drive online sales.

"With Web content becoming more elaborate every day, retailers have to be creative and innovative to even keep up, much less stay ahead of the competition," said Ron Ehlers, vice president of information services for Pacific Sunwear. "But creativity and innovation are nothing without reliability; if our site isn't available, customers can't buy our products. Mirror Image has been the key to ensuring that we can serve dynamic content--and reap the profits--24x7."

For more information on Mirror Image's services, please contact +1 800 353 2923 or sales@mirror-image.com.

About Mirror Image Internet

Mirror Image(R) Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company's track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.

Recognized by EContent magazine as one of the 100 "Companies That Matter Most" in the digital content industry two years running, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image is a subsidiary of Xcelera Inc. and has been delivering Internet infrastructure services since 1999. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.

Source: Business Wire

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