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Affinity Internet Simplifies Online Advertising; Leading Web-Based Services Provider First To Offer Right-Sized, Customizable Paid Search Optimization to Small Business Customers

Posted on: Tuesday, 8 August 2006, 12:00 CDT

Affinity Internet, the leading web site, eCommerce and online marketing service provider for web professionals and small businesses, today announced the beta release of TrafficZug - a do-it-yourself pay-per-click (PPC) advertising tool that helps customers create and manage multiple online marketing campaigns in one place.

Launching at the Search Engine Strategies (SES) Conference this week (San Jose, August 7-10, Affinity Internet, Booth #308), TrafficZug affords customers the opportunity to compete in the paid advertising arena with minimal knowledge of search engine marketing. With simple wizards, language and reporting, TrafficZug completes the majority of set up and optimization work on its own. The tool allows customers to manage campaigns on both Google and Yahoo!, and will automatically optimize the customer's campaign on both networks - all from a single interface.

TrafficZug users also get access to Affinity's team of seasoned online marketing professionals. The Affinity team draws on its collective experience supporting over 180,000 business customers, and provides strategic guidance on everything from selecting the right keywords, to composing effective advertisements.

"We created TrafficZug to eliminate the frustration and time constraint for the small business owner in utilizing online marketing," said Jim Collins, CEO, Affinity Internet. "For the first time, a small business can develop a marketing plan, meet goals, determine a budget and execute an initial online marketing campaign with a realistic expectation for results in less than half an hour."

Key Features of TrafficZug:

-- Allows customers to create, manage and monitor multiple paid search campaigns.

-- Suggests keywords and placements through an advanced algorithm to provide the most clicks within the user's budget.

-- Calculates number of clicks expected at various budget levels.

-- Lets advanced users update bids on individual keywords.

-- Integrates with ValueWeb's eCommerce platform.

-- Provides daily updates on each campaign's performance.

"TrafficZug is the first tool designed to truly meet the needs of small business. While there are other tools on the market, and some that purport to work for small business, the reality is these tools are still extremely difficult to use and require daily maintenance, with little or no interaction from the providers," said Collins.

Affinity Internet is the first company in its sector to offer a product of this nature to clients. TrafficZug is available for $20 per month plus the cost spent on advertising, which starts at just $1.25 per day. The monthly fee will be waived during the Beta launch. Later this year, Affinity plans to offer additional features for experienced search marketers and enhanced integration with its hosting platform. For more information, please visit: www.trafficzug.com, www.valueweb.com or www.gate.com.

Visit Affinity Internet at Booth #308 for a complete product demonstration and the chance to receive $500 in online marketing spending.

About Affinity Internet

Affinity Internet is committed to empowering its customers to write their own Internet success stories.

The company provides more than 180,000 web professionals and small businesses the tools to develop, maintain, market and support their web presence, making the Internet a useful and relevant part of their businesses. Affinity's brands include: ValueWeb, for web design, eCommerce hosting and online marketing solutions and Gate.com, the cutting-edge UNIX and Windows web hosting service. Affinity's co-brand and private-label partner programs enable leading service providers and Internet brands to extend their value proposition to include feature-rich web site, ecommerce and online marketing services and applications.

Affinity's services are supported by its customer service "success guides" - knowledgeable consultants with a passion for serving small businesses and a dedication to ensuring their growth and success.

Source: Business Wire

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