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HypeWifi Launches Unique Question-Based Wi-Fi Advertising Platform That Offers Advertisers a New Way to Reach Their Target Audiences: FileBanc Among the First to Advertise

Posted on: Tuesday, 8 August 2006, 15:00 CDT

HypeWifi, Inc., a provider of corporate-sponsored Wi-Fi hotspots, announces the launch of the HypeWifi Advertising Platform, a unique and targeted advertising platform based on demographics and user behavior. Utilizing HypeWifi's existing base of Wi-Fi hotspots, advertisers can gain exposure to a targeted demographic and can gather marketing feedback through its unique question-based logon. Users are asked marketing questions before being allowed to access the Internet. FileBanc, an online backup software company, will be the first company to utilize the advertising network. Other companies wishing to advertise on its network can visit www.hypewifi.com or contact info@hypewifi.com. Locations wishing to offer free Wi-Fi to its users, can also visit www.hypewifi.com for more information. Our full release can be downloaded at: http://www.hypewifi.com/papers/HypeWifi_Press_Release_08_08_2006.pdf

Reaching a highly sought after demographic

Users accessing the hotspots (or "Zones" as HypeWifi calls them) are not asked personally identifiable information but merely a single marketing question. Once the question has been answered, the user can browse the Internet for free. "Since November, 2005, we have been rolling out hotspots, and the users have told us that they do not mind giving an answer to a marketing question to use our free Wi-Fi service," said Tim Heckler, President of HypeWifi. "In fact, we have found that users appreciate the service. Wi-Fi should be free everywhere, and we could see the huge marketing opportunity that was being lost through both pay services as well as do-it-yourselfers. We have a captive audience that is considered by traditional media advertisers to be the 'lost demographic.' Now that we have found them, we ask the advertisers, 'What do you want to ask them?'" Sean Stoner, CEO of FileBanc (www.filebanc.com), has lots of questions to ask potential customers of his company's online backup service. "The ability to ask specific questions and then target those users' future logins with follow-up questions based on their last answer is tremendously valuable. The fact that I can view detailed reports on users' behavior and map those to answers I've received is something that just can't be done anywhere else," adds Stoner.

HypeWifi's advertising platform can also deliver ad campaigns to targeted users of the hotspots via its proprietary and patent pending behavioral analysis and delivery system. Advertisers can deliver question-based campaigns to users who visit specific categories of web sites, such as shopping, social networking, sports, etc.

HypeWifi offers venues, who wish to offer their customers free Wi-Fi, a managed and secure service as well as a unique marketing opportunity.

Qualifying locations are provided free Wi-Fi hardware, service and support. Locations can present their patrons with a custom portal web site containing location specific information such as menu items, news, etc. This new customer touch point presents a large marketing opportunity, viewed both from within the establishment as well as the area surrounding the location. Locations gain additional revenue opportunities through providing free high speed Wi-Fi access to their customers. Users who access any of HypeWifi's hotspots are also offered a free downloadable Secure Access Client that encrypts the data between the user's computer and the access point.

About HypeWifi, Inc.

HypeWifi, Inc., based in Houston, Texas, is a wireless technology integrator and marketing platform company providing advertisers and hotspot locations with targeted wireless marketing solutions. HypeWifi installs and maintains wireless Internet access points (or HypeWifi Zones) in advertiser-subsidized locations throughout the world. The company provides the hardware, software and management services and tools--giving advertisers a unique way to target specific consumer audiences and demographics using powerful direct response technologies delivered through free wireless Internet access points (WAPs). For more information about HypeWifi, please visit www.hypewifi.com.

Source: Business Wire

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