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``Lara Croft Tomb Raider: The Cradle of Life'' -- Coming Soon to an AT&T Wireless Phone Screen Near You

Posted on: Tuesday, 24 June 2003, 06:00 CDT

REDMOND, Wash.--(BUSINESS WIRE)--June 24, 2003--AT&T Wireless (NYSE:AWE):

-- Sponsorship builds on AT&T Wireless' leadership in

wireless-based entertainment services

-- Customers have exclusive access to movie passes, games,

ringtones, screensavers, and more

Starting today, millions of Lara Croft fans can follow the latest exploits of this hard-hitting action heroine right from their AT&T Wireless phones.

In advance of the motion picture release of "Lara Croft Tomb Raider: The Cradle of Life" on July 25, 2003, AT&T Wireless is launching a comprehensive co-marketing program that will give its customers exclusive access to a variety of mobile content from the successful movie and videogame franchise.

With box office receipts totaling more than $250 million dollars worldwide, the first Tomb Raider film, starring Angelina Jolie, was the largest-grossing film with a single, lead female character in motion picture history. The Tomb Raider videogame franchise is one of the word's most popular having sold more than 25 million copies to date. Now, AT&T Wireless customers have access to text message-based trivia, ringtones, graphics, games, and movie trailers based on the movie's upcoming sequel and the latest videogame release, Lara Croft Tomb Raider: The Angel of Darkness. In addition, through August 31, 2003, customers who purchase either a monthly text messaging plan for $4.99 or higher or an mMode plan for $7.99 or higher will receive one free adult ticket to "Lara Croft Tomb Raider: The Cradle of Life."

"Once again, AT&T Wireless is combining the best of Hollywood with the best of wireless," said Andre Dahan, president of AT&T Wireless Mobile Multimedia Services. "The Tomb Raider franchise is one of the most recognized in the industry, and we're bringing it from the big screen to the phone screen. Building on our success with interactive 'Text TV,' we are transforming the wireless phone into a new kind of portable entertainment system. Working with leading media companies like Paramount, AT&T Wireless continues to bring customers the richest selection of entertainment services in the industry -- bar none."

"Together with AT&T Wireless, we are actively extending the Tomb Raider brand into the wireless phones of millions of people," said Lisa DiMarzio, senior vice president of worldwide marketing partnerships at Paramount. "To us, the real value is that consumers can carry around a little piece of Tomb Raider after they leave the movie theater, on a device that almost never leaves their side. The wireless phone is one of the next great frontiers for entrainment services, and we're proud to work with a pioneer like AT&T Wireless to bring our content to today's mobile society."

Lara Croft Goes Wireless

AT&T Wireless mMode customers can download a free, preview version of Tomb Raider Featuring Lara Croft starting today, and they will be able to order a full mobile version of the game in September. AT&T Wireless customers will also be able to order exclusive Tomb Raider graphics, screen savers, and ringtones for only $1.99 each. In addition, customers can sign-up for exclusive text-messaging trivia by typing the word "TOMB" and sending it to "8662." Customers will receive an unlimited number of text message-based trivia questions at no charge and simply pay standard rates when sending a message. Customers with capable handsets will even be able to view streaming video of the movie trailer at no additional charge beyond standard data usage fees. Lara Croft also stars in a special edition of mMode Magazine in stores now. This special edition of mMode Magazine includes information about the upcoming film, an exclusive interview with Angelina Jolie, information on the wireless game version, and much more. For more details on AT&T Wireless' Tomb Raider program, visit www.attwireless.com/tombraider.

The Download on Downloads

AT&T Wireless' collection of downloadable content is industry leading. With thousands of downloadable items to choose from, on more than 20 different phone models, millions of AT&T Wireless customers can customize their phones with their choice of sounds, images, and games. With over 260 unique titles, AT&T Wireless has the largest collection of downloadable mobile games available from any wireless carrier in the U.S. today. AT&T Wireless customers will continue to benefit from the richest selection of gaming content because, unlike others, the company uses the world's most widely adopted programming language for downloadable mobile games. With more than 700 songs available, AT&T Wireless also has one of the largest collections of advanced, polyphonic ringtones offered by any wireless carrier in the U.S. In addition, AT&T Wireless pioneered the platforms making it easy for both content providers and customers to sell and purchase digital goods from a wireless phone and have the charges appear directly on a customer's wireless phone bill. Downloadable content is just one of the ways AT&T Wireless customers can personalize their mobile lives and stay connected to the information and people they care about most. Television, film, radio, and gaming producers interested in working with AT&T Wireless can send their proposals to bizdev@attws.com.

About AT&T Wireless

AT&T Wireless (NYSE:AWE) is the second-largest wireless carrier, based on revenues, in the United States. With 21.1 million subscribers as of March 31, 2003, and revenues of nearly $16.0 billion over the past four quarters, AT&T Wireless delivers advanced high-quality mobile wireless communications services, voice and data, to businesses and consumers, in the U.S. and internationally. For more information, please visit us at http://www.attwireless.com/.

This press release contains "forward-looking statements'' which are based on management's beliefs as well as on a number of assumptions concerning future events made by management with information that is currently available to management. Forward-looking statements may include, without limitation, management's expectations regarding: our future financial and operating performance and financial condition, including the company's outlook for the fiscal year 2003 and subsequent periods; subscriber growth; industry conditions; the strength of our balance sheet; our liquidity and needs for additional financing; and our ability to generate positive free cash flow. Readers are cautioned not to put undue reliance on such forward-looking statements, which are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside AT&T Wireless' control, that could cause actual results to differ materially from such statements. Without limitation these factors include: the risks associated with the implementation of our technology migration strategy, our ability to continue to reduce costs and increase the efficiency of our distribution channels, the potential competitive impacts of industry consolidation or alternative technologies, potential impacts on revenue and ARPU from competitive pricing and slowing penetration in the wireless industry, the effects of vigorous competition in the markets in which we operate, the risk of decreased consumer spending due to softening economic conditions, acts of terrorism, and consumer response to new service offerings. For a more detailed description of the factors that could cause such a difference, please see AT&T Wireless' filings with the Securities and Exchange Commission, including the information under the heading "Additional Factors That May Affect Our Business, Future Operating Results and Financial Condition" and "Forward Looking Statements" in its quarterly report on Form 10-Q filed on May 12, 2003.

Trademark - Tomb Raider and Laura Croft are trademarks of Eidos Interactive.

(C)2003 By Paramount Pictures. Tomb Raider & Lara Croft are trademarks of Core Design Ltd. All Rights Reserved

(C) The Cradle of Life is a trademark of Paramount Pictures.

Tomb Raider: Featuring Lara Croft (C) Core Design Limited 2003.

Published by Eidos Interactive 2003. Core, Lara Croft and Tomb Raider are registered trademarks of Core Design Limited.

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