Get to Know Zagar: Domani Studios Enhances DDB Chicago's Latest Bud Light Broadcast Campaign With Immersive and Viral Online Presence
Posted on: Thursday, 10 August 2006, 12:00 CDT
NEW YORK, Aug. 10 /PRNewswire/ -- Independent interactive agency Domani Studios has launched an integrated online branding campaign designed to build out the characters and plotlines in the latest Anheuser-Busch Bud Light television commercials produced by DDB Chicago. Working closely with DDB, Domani developed a comprehensive online context that brings the TV spots' stars, Steve and Zagar, to life. From photo and video sharing sites to popular message boards, community-driven content sites, networking portals, and, of course, a personal blog and website, Domani has made sure Steve and Zagar are living rich and varied lives online that the target audience can easily access and interact with.
Jon Hills, Creative Director at Domani Studios, explained, "From the outset, we knew we wanted Steve's blog to be dynamically picked up by portals, RSS readers, and shared content servers. Having Steve and Zagar engage the target audience themselves seemed to be a great way to engage users and drive buzz."
The cross-promotion on various social networking sites has facilitated peer-to-peer referrals to http://www.zagarandsteve.com/ and Steve's blog http://www.lifewithzagar.com/. The blog chronicles Steve's life with his strange new roommate Zagar and allows visitors to view 'personal' videos and leave comments.
"There's more in store," Hills alluded. "Steve's a tech-savvy guy. And Zagar, well, he's clearly adaptable."
About Domani Studios
Domani Studios is a full-service interactive agency based in NYC that specializes in engaging branding, design and technology innovations. Client work includes Anomaly, Crispin Porter + Bogusky, DDB Chicago, Estee Lauder, Geffen Records, Gucci, Nikon, Starwood Hotels & Resorts, The Whitney Museum, Veuve Clicquot, and Volkswagen. For more information, visit http://www.domanistudios.com/ or contact Bill Fletcher, Studio Director, at 718.797.4470 x117.
Domani Studios
CONTACT: Bill Fletcher, Studio Director of Domani Studios,+1-718-797-4470 x117
Web site: http://www.domanistudios.com/http://www.lifewithzagar.com/http://www.zagarandsteve.com/
Source: PRNewswire
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