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Brother Announces Alliance With MP2 Solutions' Wireless Mobile Point-of-Sales System for Sales Force Automation

Posted on: Wednesday, 2 June 2004, 06:00 CDT

Brother International Corporation New POS Application Enables Back-End Data Credit Card Processing and Signature Authentication via Samsung's Wireless SPH-i700 Pocket PC Phone, as Well as PDAs, and Mobile Printing Capabilities via the Brother MPrint(R) Micro Printer

Brother International Corporation (Brother) today announces its alliance with MP2 Solutions, a premier provider of enterprise mobility solutions, to offer a unique wireless mobile point of sales system. This new sales force automation POS application software by MP2, enables sales professionals to perform secure credit card transactions, capture digital signatures and print receipts in the field, using the Samsung's i700 Microsoft(R) Windows Mobile(TM)-based Pocket PC Phone, combined with the Brother MPrint(R) micro printer utilizing Bluetooth(R) technology.

"Brother and MP2 are both committed to offering mobility solutions to enterprise customers, so we are very excited about this new partnership and the innovative Brother MPrint(R) micro printer that completes the MP2 solution," Todd J. Carey, Chief Executive Officer.

This solution is geared towards companies that employ a mobile workforce and salespeople who execute payment collection activities as part of their field job functions. It also assists in placing and receiving orders, reporting and sales performance. The POS software enables busy mobile professionals, such as food or furniture delivery persons as well as home-based business owners with an all-in-one solution to print receipts as well as take and receive credit card payments.

"Brother is very excited to work with MP2 Solutions to bring the premier sales force automation solution to the market. MP2 allows executives to complete order transactions in the field, at the point of contact with their clients, thus increasing customer satisfaction as well as their own productivity. The Samsung i700 and the Brother MPrint(R) micro printer using Bluetooth(R) technology, will bring a new level of mobility to Point of Sales applications," says Gary Marsh, Senior Corporate Director, Product Development Planning Management at Brother.

The Brother MPrint(R) micro printer, which utilizes Bluetooth(R) technology, provides mobile sales receipts and proof of delivery. This micro printer is an ultra light-weight pocket-size printer, about the size of a paperback book, that interfaces wirelessly with the Samsung i700 wireless handset as well as Pocket PC-based PDA's and Palm-based PDAs. Its compact size, internal paper cassette, and variety of output media (A7 ThermaPlus M paper, self-adhesive labels, and carbon copy paper), open up a world of new possibilities for the use of mobile enterprise devices in the field. The ThermaPlus paper allows the use of highlighters and reduces print fading. The unique carbon copy paper simultaneously prints an original and a copy. It even supports capture of a client signature for authorization or proof of receipt.

"With this solution Samsung is helping mobile sales professionals exceed their goals and maximize productivity," said Peter Skarzynski, Senior Vice President of Samsung's Wireless Terminals Division. "The Brother MPrint micro printer is a powerful resource for workers on the go."

The MP2 solution utilizes a magnetic stripe reader from Semtek that is attached to the Samsung SPH-i700 wireless handset. This device enables the sales professional to read the customers' credit card information. The i700, available from Verizon Wireless, utilizes an SDIO-based Bluetooth(R) interface from Socket Communications, which facilitates wireless communications between the i700 and the Brother MPrint(R).

The MPrint(R) micro printer rounds out the idea of mobile computing by facilitating its final stage--output anywhere it may be needed. Its ultra sleek, super slim 4.0"x 6.4" x 0.7" silver case weighs in at under 10 ounces. Also included are a 50 sheet paper cassette and built-in rechargeable lithium ion battery capable of printing up to 100 pages on a single charge. As a mobile peripheral it interfaces wirelessly via an infra-red port. A USB port enables printing from tablets and notebooks as well.

For more information on the Brother MPrint(R) micro printer, go to www.brother.com or call 1-800-276-7746. For more information on MP2 Solutions, please visit or call 1-866-MPTWO-22.

ABOUT BROTHER

Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas, from Canada to South America and has fully integrated sales, marketing, services, manufacturing, research and development capabilities, located here in the U.S. In addition to its headquarters, Brother has facilities in California, Massachusetts, and Tennessee, as well as subsidiaries in Ohio, Canada, Brazil, Chile, Argentina and Mexico.

ABOUT MP2 SOLUTIONS

MP2 Solutions is emerging as a mobility market leader and innovator offering a product suite that features the latest advancements in mobility equipment, software, and reporting. MP2 also utilizes the latest in wireless and encrypted technologies over multiple network standards (Verizon's 1XRTT CDMA, 802.11b/Wi-Fi) with a focus on back-end reporting and centralized company management. Alliance partners such as Samsung, Verizon Wireless, Microsoft, and Global Route Systems bring a wealth of experience, services, and expertise to MP2 Solutions. For more information please visit www.mptwo.com.

ABOUT SAMSUNG TELECOMMUNICATIONS AMERICA

Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, markets and distributes wireless handsets and telecommunications products throughout North America. For more information, see STA's website at www.samsungusa.com/wireless.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunications, flat panel display and digital convergence technology. Samsung Electronics employs approximately 75,000 people in 89 offices across 47 countries. The company is the world's largest producer of CDMA mobile phones, memory chips, TFT-LCDs, monitors and VCRs. Samsung Electronics consists of six main business units: Corporate Technology Operations, Digital Media Business, Telecommunication Network Business, Digital Appliance Business, Semiconductor Business and LCD Business. For more information, please visit www.samsung.com.

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